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About (Research & Insights) CCS 2017 - Vietnam - The Onliner (A VIP For Marketers)
This document summarizes insights from the 2017 Connected Consumer Study about internet users or "onliners". Some key points: - Internet usage is close to saturation levels globally and locally, driven by increased mobile access and use of connected devices. - Onliners span all age groups and genders, contrary to assumptions that they are mostly young. - Motivations for internet usage include fun, finding information, and its usefulness in daily life, showing its indispensability. - Popular Google assets like Search, Maps, and YouTube are frequently used, demonstrating Google's broad reach.
Detailed Information
| Author: | ['Ho Trung Dung'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 30 |
| Language: | English |
| Format: | |
| Price: | FREE |
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