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About Research in Motion: Case Study
- Research In Motion (RIM) has experienced a drastic decline in market share for its BlackBerry smartphones due to competition from Google Android and Apple iOS phones. RIM's market share has dropped from 55% to 24.7% while Android and iOS have increased. - RIM's internal issues such as bureaucratic leadership that stifles innovation, a lack of a diverse app ecosystem, and failure to develop new products like the PlayBook tablet with complete functionality have contributed to its market struggles. - Changes in the external environment around touchscreen phones, affordable rivals, and customer dissatisfaction with RIM products have also hurt the company's competitive position.
Detailed Information
| Author: | ['breal85'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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