Table Of ContentPraise for Repeat the Remarkable
“One of the demons that overcomes individuals and organizations is
complacency. This book contains the perfect antidote. Holley uses his
IBM experience as a powerful metaphor for the value of discipline that
ultimately inspires individuals and teams to soar to new heights.”
—Jack Zenger, coauthor of the bestselling The Extraordinary
Leader and The Inspiring Leader
“Perry is a natural teacher. You walk away from each chapter with
renewed enthusiasm for personal improvement change.
And it works for life as well as work!”
—Jon Prial, IBM WW Vice President, Sales Enablement (retired)
“In Repeat the Remarkable Perry reveals a step-by-step approach to not
only achieving remarkable, but a proven plan for being able to repeat
your remarkable performances. It is easy to fall into the trap of compla-
cency after the big win. Perry lays out a plan to help you avoid that trap
and become intentional about higher performance.”
—T. Falcon Napier, founder, The Institute for Productive Tension
“I am endorsing this book because Perry is Remarkable. Thirty years
of remarkable success is proof. If you too want to be remarkable and lead
a remarkable team producing remarkable results—buy, read,
and study this book. It’s all in there.”
—Darren Hardy, publisher of SUCCESS, CEO mentor, and
New York Times bestselling author of The Compound Effect
“In today’s economy, the pressure is ON to deliver better results every
year. Perry artfully explores those internal motivations that inspire
pervasive personal leadership. These motivations have the potential to
transcend people from one-hit-wonders to truly remarkable ‘chronic
overachievers.’ Repeat the Remarkable is full of great ideas to help you
lead yourself and lead your team to greater heights.”
—Mike Madsen, Vice President, IBM Software Group, Mid-Atlantic
“I found Repeat the Remarkable to be eminently practical and full of
real-world advice. This book will affirm and influence those who are
called to a leadership role. From chapters on clarity, authenticity, [and]
leaders on cruise control to reaching the hallmark of remarkable and
then repeating the effort, this book offers meaningful help for everyone
at every rung of the leadership ladder.”
—Anne Bruce, “The Authority on Motivational Leadership” and author of
Discover True North and The Manager’s Guide to Motivating Employees
“Finally a book that lays out the seemingly simple truths for someone
wanting to be more than a one-hit-wonder. . . . Thank you, Perry!”
—Bruce Mante, IBM software sales executive
Repeat
the
RemaRk able
how stRong leadeRs
oveRcome business challenges to
take theiR peRfoRmance to the next level
Perry M. Holley
New York Chicago San Francisco Athens London Madrid
Mexico City Milan New Delhi Singapore Sydney Toronto
Copyright © 2014 by Perry Holley. All rights reserved. Printed in the United States of America. Except as
permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or
distributed in any form or by any means, or stored in a database or retrieval system, without the prior written
permission of the publisher.
ISBN: 978-0-07-181119-4
MHID: 0-07-181119-2
e-book conversion by Cenveo® Publisher Services
Version 1.0
The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-181118-7,
MHID: 0-07-181118-4.
All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every
occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the
trademark owner, with no intention of infringement of the trademark. Where such designations appear in this
book, they have been printed with initial caps.
McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales
promotions or for use in corporate training programs. To contact a representative, please visit the Contact Us page at
www.mhprofessional.com.
While the author of this book is an employee of IBM, the opinions and information in the book are his own
views and not that of the organization.
TERMS OF USE
This is a copyrighted work and McGraw-Hill Education and its licensors reserve all rights in and to the work.
Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right
to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce,
modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the
work or any part of it without McGraw-Hill Education’s prior consent. You may use the work for your own
noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work
may be terminated if you fail to comply with these terms.
THE WORK IS PROVIDED “AS IS.” McGRAW-HILL EDUCATION AND ITS LICENSORS MAKE
NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS
OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMA-
TION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND
EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.
McGraw-Hill Education and its licensors do not warrant or guarantee that the functions contained in the work
will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill
Education nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission,
regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill Education has no
responsibility for the content of any information accessed through the work. Under no circumstances
shall McGraw-Hill Education and/or its licensors be liable for any indirect, incidental, special, punitive,
consequential or similar damages that result from the use of or inability to use the work, even if any of them
has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or
cause whatsoever whether such claim or cause arises in contract, tort or otherwise.
This book is dedicated to those who model remarkable
in my life every day,
my wife, Bonnie, and my children, Katie and Paul.
This page intentionally left blank
content s
Preface vii
acknowledgments xi
IntroductIon 1
paRt i: the foundation foR RemaRkable
1 Remark-ability: Enter Here—
chaPter
Laying the Foundation 13
2 Clarity and the Leader in the Mirror 29
chaPter
3 What Keeps People from
chaPter
Following My Lead? 41
4 Finding Your Authentic Self 53
chaPter
5 I Didn’t Intend for That to Happen 63
chaPter
paRt ii: the fRamewoRk foR RemaRkable
6 The Model for Remarkable—
chaPter
the Framework That Makes Remarkable Work 75
vi / contents
7 Cruise Control 93
chaPter
8 The Most Difficult Person to Lead 103
chaPter
9 Fighting the Resistance 113
chaPter
10 This Is Your Masterpiece 123
chaPter
11 What Just Happened Here? 139
chaPter
paRt iii: the functionality foR RemaRkable
12 The Model for Remarkable—
chaPter
Adding Function to Your Form 151
13 The Hall of Remarkable 163
chaPter
14 Staying the Course Even After Success 175
chaPter
15 Inspire Me Toward Remarkable 189
chaPter
16 Losing Your Way 201
chaPter
17 Focus, Focus, Focus 211
chaPter
18 From Remarkable to Memorable 221
chaPter
notes 231
Index 235
pReface
a friend of mine once attended a performance of the famous group
Cirque du Soleil. As you may know, Cirque du Soleil is an award-
winning show featuring amazing feats of strength and dexterity all
staged to music. The troupe describes itself as a “dramatic mix of circus
arts and street entertainment.”1 When I asked my friend how he liked
the show, he replied, “It was amazing—truly unbelievable.”
“So, it was good?” I asked.
“No,” he replied. “It went sailing way past being good. It was truly
remarkable.”
sailing Past good
Those three words, sailing past good, resonated in my mind, and I
began to think about my life and my job at IBM. My mission there
is to help salespeople, sales managers, and sales executives “sail past
good.”
Being good is no longer enough for anyone; and actually, it never
was. If you stop at just being good, then you are more than likely los-
ing ground with the truly top performers in your industry or area of
specialization. Being good is the mere ticket of admission for being in
business today.
Being remarkable, on the other hand, is what drives great results
quarter after quarter, year after year. Being remarkable is what brings
customers to you—instead of requiring you to go out and find them.
Being remarkable activates that internal motivation we all need in
order to go out every day and find a way to do it better, faster, and
vii