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About Remarketing and Retargetting PDF
Retargeting is a digital marketing strategy that targets website visitors who did not complete a desired action, such as purchasing a product. It works by using cookies to track visitors across the web and display ads reminding them of the site they previously visited. Remarketing is similar but uses email lists rather than cookies. Retargeting can significantly increase conversion rates, with some sources finding conversions are 50-60% higher for retargeted visitors. It is an effective strategy for all types and sizes of businesses to recapture lost sales from visitors.
Detailed Information
Author: | ['ISHITA SHARMA - DM'] |
---|---|
Publication Year: | 2020 |
Pages: | 3 |
Language: | English |
Format: | |
Price: | FREE |
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