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About Relevance of Social Media in Marketing and Advertising
The document discusses the relevance of social media in marketing and advertising. It notes that 92% of marketers in 2014 claimed social media marketing was important for their business, with 80% indicating it increased website traffic. However, 85% of participants were unsure which social media tools were best to use. The document also examines how social media has changed the consumer decision process and how consumers now influence each other's purchase decisions through social media platforms like Facebook and online reviews. It explores some of the factors that influence consumers' purchasing behaviors based on online opinions and interactions with other consumers on social media.
Detailed Information
| Author: | ['aditya0376'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 16 |
| Language: | English |
| Format: | |
| Price: | FREE |
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