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About Relationships Among Service Quality, Customer Satisfaction and Customer Loyalty: A Case Study On Mobile Shopping Apps
1) The study examines the relationships between mobile shopping app service quality, customer satisfaction, and customer loyalty. 2) It analyzes how factors like privacy/security, personalization, reliability, and tangibility influence customers' perceptions of mobile shopping app quality and their satisfaction and loyalty. 3) The researchers conducted a survey of 211 mobile shopping app users to empirically analyze the impact of app service quality on customer satisfaction and loyalty.
Detailed Information
| Author: | ['Chun Chriz Tadeyu'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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