Download Relationship Marketing Dissertation PDF Free - Full Version
Download Relationship Marketing Dissertation by ['harinderrajpal'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Relationship Marketing Dissertation
This document provides a thesis submitted for an MBA program on the topic of how relationship marketing affects customers and sales within Tesco supermarkets. The thesis contains 5 chapters that introduce the problem of retaining customers, review relevant literature, describe the research methods used, analyze results from a questionnaire, and provide findings, conclusions and recommendations. The research aims to measure the significant components of Tesco supermarkets that help improve performance by studying the effects of relationship marketing techniques like loyalty cards. An online questionnaire was used to collect primary data from customers to supplement the secondary data found in the literature review.
Detailed Information
| Author: | ['harinderrajpal'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 84 |
| Language: | English |
| Format: | |
| Price: | FREE |
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