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Download Record Label Marketing by Tom Hutchison, Paul Allen, Amy Macy in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Record Label Marketing
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan
Detailed Information
| Author: | Tom Hutchison, Paul Allen, Amy Macy |
|---|---|
| Publication Year: | 2010 |
| Pages: | 462 |
| Language: | English |
| File Size: | 6.094 |
| Format: | |
| Price: | FREE |
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