Radio and digital

34 Pages·2010·0.56 MB·English

Radio 3.0
It’s the distribution,……er
Or
The end of listeners
No “journalism”
Company in top
20 sites worldwide
new media traditional
gmail radio
facebook digital
presses
twitter
digital
bing
billboards
WL wave 4
digital
hulu
radio
spotify
$20 Billion $3 Billion
HDTV
linked-in
3DTV
pandora
google docs
google maps
xbox
wii
PS3
kindle
ipad
iphone
appleTV
four square
yelp
WOW
n
change
Bandwidth Revolution for Africa
timing
Platforms beat
Content
Experience
beats
content
Shift
or
wth
o
gr
Online Ad Technology
Buyers
Sellers
Advertiser
Deal
External “Sales House” Direct Sales
Agency/ Ad Network /
Affiliate Network
AdWords AdSense
(+ access to CRM Workflow Billing systems
Dart Search GCN) (egSalesforce) (DSM, freewheel does as well) (egSAP)
Google AdX
Buyer Seller
MSN info info AdsenseBackfill
Email
Planning DFA / Publisher Website
tools other Deal AdserversDFP /
(Aprimo, other
Private Network
Unica)
eCPM
(optimize)
Other Ad Adapt
Media Buyers Exchanges SSP: Seller (optimize) DNB,
(vivaki, Atom, Optimizing Adify, Ad Networks
cadreon) AdECN (Rubicon, etc) Vertical, Horizontal, Google CN
RighMedia Admeld, targeted , performance
Video serving
Creative OpenX Pubmatic)
with DRM, etc
Optimization Advertising.co
(egInstream,
(Teracent, m
Demand Side Freewheel
Adready)
Platforms
(DataXu, Turn,
Video players
InviteMedia)
Freewheel,
Verification Brightcove
Attribution Analytics
(DoubleVerify, (Omniture, GA, etc)
mPire) Mobile Ad
serving
Data Data Exchanges
Behavioural Ad Planners
optimization (Bluekai,
Targeting (egGoogle Ad Planner,
(Bizo, eXelate,
Comscore, Akamai)
Quantcast, Rapleaf)
adchemy)
Data suppliers and consolidators (eBay, Expedia) (Business Objects, SAS, Claritas)
Marketer Services Exchange Brokering Implementation, migration & Integration
Ad Operations
Strategic Consulting
(Theorem, Traffiq)