Qualitative Research in Business and Management

414 Pages·2013·3.379 MB·English

by  Michael D Myers

Qualitative Research
in
Business & Management
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Qualitative Research
in
Business & Management
Michael D. Myers
SAGE Publications Ltd
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© Michael D. Myers 2009, 2013
First edition published 2009
This second edition published 2013
Apart from any fair dealing for the purposes of research or private study, or
criticism or review, as permitted under the Copyright, Designs and Patents Act,
1988, this publication may be reproduced, stored or transmitted in any form, or by
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Library of Congress Control Number: 2012946762
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-0-85702-973-7
ISBN 978-0-85702-974-4 (pbk)
CONTENTS
About the Author
Preface
Acknowledgements
PART I INTRODUCTION
1 How to Use this Book
2 Overview of Qualitative Research
2.1 Why Do Qualitative Research?
2.2 What is Research?
2.3 Quantitative and Qualitative Research Compared
2.4 Triangulation
2.5 Research in Business and Management
2.6 Rigour and Relevance in Research
Exercises
Further Reading
PART II FUNDAMENTAL CONCEPTS OF RESEARCH
3 Research Design
3.1 Introduction
3.2 Choosing a Topic
3.3 Theoretical Framework
3.4 A Model of Qualitative Research Design
3.5 Writing a Research Proposal
3.6 Defending a Research Proposal
3.7 Examples of Various Research Designs
Exercises
Further Reading
4 Philosophical Perspectives
4.1 Underlying Assumptions in Research
4.2 Positivist Research
4.3 Interpretive Research
4.4 Critical Research
4.5 Examples of Various Research Philosophies
Exercises
Further Reading
5 Ethics
5.1 The Importance of Ethics
5.2 Important Ethical Principles Related to Research
Exercises
Further Reading
PART III QUALITATIVE RESEARCH METHODS
6 Action Research
6.1 Introduction
6.2 Approaches to Action Research
6.3 Critique of Action Research
6.4 Examples of Action Research
Exercises
Further Reading
7 Case Study Research
7.1 Introduction
7.2 Approaches to Case Study Research
7.3 Critique of Case Study Research
7.4 Examples of Case Study Research
Exercises
Further Reading
8 Ethnographic Research
8.1 Introduction
8.2 Approaches to Ethnographic Research
8.3 How to Do Ethnographic Research
8.4 Critique of Ethnographic Research
8.5 Examples of Ethnographic Research
Exercises
Further Reading
9 Grounded Theory
9.1 Introduction
9.2 Approaches to Grounded Theory
9.3 Critique of Grounded Theory
9.4 Examples of Grounded Theory Research
Exercises
Further Reading
PART IV DATA COLLECTION TECHNIQUES
10 Inter
views
10.1 Introduction
10.2 Types of Interview
10.3 Potential Problems Using Interviews
10.4 A Model of the Interview
10.5 Practical Suggestions for Interviewing
10.6 Examples of Interviews
Exercises
Further Reading
11 Participant Observation and Fieldwork
11.1 Introduction
11.2 Fieldwork Concepts
11.3 Approaches to Fieldwork
11.4 How to Conduct Fieldwork
11.5 Advantages and Disadvantages of Fieldwork
11.6 Examples of Fieldwork
Exercises
Further Reading
12 Using Documents
12.1 Introduction
12.2 Types of Documents
12.3 How to Find Documents
12.4 How to Use Documents
12.5 Advantages and Disadvantages of Using Documents
12.6 Examples of Using Documents
Exercises
Further Reading
PART V ANALYSING QUALITATIVE DATA
13 Analysing Qualitative Data: An Overview
13.1 Introduction
13.2 Approaches to Analysing Qualitative Data
13.3 Which Qualitative Data Analysis Approach?
13.4 Use of Qualitative Data Analysis Software
13.5 Examples of Analysing Qualitative Data
Exercises
Further Reading
14 Hermeneutics
14.1 Introduction
14.2 Hermeneutic Concepts
14.3 Types of Hermeneutics
14.4 Using Hermeneutics: An Example
14.5 Critique of Hermeneutics
14.6 Examples of Using Hermeneutics
Exercises
Further Reading
15 Semiotics
15.1 Introduction
15.2 Semiotic Concepts
15.3 How to Use Semiotics
15.4 Critique of Semiotics
15.5 Examples of Using Semiotics
Exercises
Further Reading