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About Qualitative Marketing Research: Process and Research Design: Dr. Shee Lippell Bem2044 Research Methods
This document discusses qualitative marketing research processes and designs. It begins by defining the goals of qualitative research as understanding marketing problems and developing research approaches. It then discusses defining problems through discussions with stakeholders and analyzing secondary data. Research designs can be exploratory to provide insights or conclusive to test hypotheses. Key qualitative research methods include focus groups, interviews, and observations. The document also outlines ethical considerations in problem definition, research design, data collection, and reporting.
Detailed Information
| Author: | ['a'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 27 |
| Language: | English |
| Format: | |
| Price: | FREE |
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