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Qualitative Marketing Research: A Cultural Approach PDF

240 Pages·2006·1.054 MB·English
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by Johanna Katarina Moisander, Professor Anu Valtonen| 2006| 240 pages| 1.054| English

About Qualitative Marketing Research: A Cultural Approach

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

Detailed Information

Author:Johanna Katarina Moisander, Professor Anu Valtonen
Publication Year:2006
ISBN:9781847878045
Pages:240
Language:English
File Size:1.054
Format:PDF
Price:FREE
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