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About Qualitative and Mixed Methods Social Media Research
This document presents a summary of trends in qualitative and mixed methods approaches used in 229 social media research studies published between 2007 and 2013. It identifies that the most common research approaches involved collecting data from people through interviews, focus groups, and surveys. The second most common approach was conducting content analysis of social media posts, tweets, videos, and other content. Many mixed methods studies combined qualitative and quantitative data in designs similar to basic typologies described by Creswell, such as convergent parallel, explanatory sequential, and exploratory sequential designs.
Detailed Information
| Author: | ['George Bekatoros'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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