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Publishing for Profit: Successful Bottom-Line Management for Book Publishers, Fourth Edition PDF

401 Pages·2010·5.032 MB·English
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by Thomas Woll| 2010| 401 pages| 5.032| English

About Publishing for Profit: Successful Bottom-Line Management for Book Publishers, Fourth Edition

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.

Detailed Information

Author:Thomas Woll
Publication Year:2010
ISBN:9781556529979
Pages:401
Language:English
File Size:5.032
Format:PDF
Price:FREE
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