Public speaking and presentations demystified

272 Pages·2010·4.28 MB·English

by  Melody Templeton

public
speaking
and
presentations
DeMYSTiFieD
Demystifi ed Series
Accounting Demystifi ed Java Demystifi ed
Advanced Calculus Demystifi ed JavaScript Demystifi ed
Advanced Physics Demystifi ed Lean Six Sigma Demystifi ed
Advanced Statistics Demystifi ed Linear Algebra Demystifi ed
Algebra Demystifi ed Macroeconomics Demystifi ed
Alternative Energy Demystifi ed Management Accounting Demystifi ed
American Sign Language Demystifi ed Math Proofs Demystifi ed
Anatomy Demystifi ed Math Word Problems Demystifi ed
Astronomy Demystifi ed MATLAB ® Demystifi ed
Audio Demystifi ed Medical Billing and Coding Demystifi ed
Biochemistry Demystifi ed Medical-Surgical Nursing Demystifi ed
Biology Demystifi ed Medical Terminology Demystifi ed
Biotechnology Demystifi ed Meteorology Demystifi ed
Business Calculus Demystifi ed Microbiology Demystifi ed
Business Math Demystifi ed Microeconomics Demystifi ed
Business Statistics Demystifi ed Nanotechnology Demystifi ed
C++ Demystifi ed Nurse Management Demystifi ed
Calculus Demystifi ed OOP Demystifi ed
Chemistry Demystifi ed Options Demystifi ed
Circuit Analysis Demystifi ed Organic Chemistry Demystifi ed
College Algebra Demystifi ed Pharmacology Demystifi ed
Corporate Finance Demystifi ed Physics Demystifi ed
Databases Demystifi ed Physiology Demystifi ed
Diabetes Demystifi ed Pre-Algebra Demystifi ed
Differential Equations Demystifi ed Precalculus Demystifi ed
Digital Electronics Demystifi ed Probability Demystifi ed
Earth Science Demystifi ed Project Management Demystifi ed
Electricity Demystifi ed Psychology Demystifi ed
Electronics Demystifi ed Quantum Field Theory Demystifi ed
Engineering Statistics Demystifi ed Quantum Mechanics Demystifi ed
English Grammar Demystifi ed Real Estate Math Demystifi ed
Environmental Science Demystifi ed Relativity Demystifi ed
Everyday Math Demystifi ed Robotics Demystifi ed
Fertility Demystifi ed Sales Management Demystifi ed
Financial Planning Demystifi ed Signals and Systems Demystifi ed
Forensics Demystifi ed Six Sigma Demystifi ed
French Demystifi ed Spanish Demystifi ed
Genetics Demystifi ed Spanish Conversation Demystifi ed
Geometry Demystifi ed sql Demystifi ed
German Demystifi ed Statics and Dynamics Demystifi ed
German Conversation Demystifi ed Statistics Demystifi ed
Global Warming and Climate Change Technical Analysis Demystifi ed
Demystifi ed Technical Math Demystifi ed
Hedge Funds Demystifi ed Trigonometry Demystifi ed
Investing Demystifi ed Vitamins and Minerals Demystifi ed
Italian Demystifi ed
public
speaking
and
presentations
DeMYSTiFieD
Melody Templeton
New York Chicago San Francisco Lisbon London Madrid Mexico City
Milan New Delhi San Juan Seoul Singapore Sydney Toronto
Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright
Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or
retrieval system, without the prior written permission of the publisher.
ISBN: 978-0-07-160122-1
MHID: 0-07-160122-8
The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-160121-4, MHID: 0-07-160121-X.
All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a
trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of
infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.
McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate
training programs. To contact a representative please e-mail us at [email protected].
TERMS OF USE
This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the
work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and
retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works
based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill’s prior
consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your
right to use the work may be terminated if you fail to comply with these terms.
THE WORK IS PROVIDED “AS IS.” McGRAW-HILL AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES
AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE
WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR
OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMIT-
ED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill and
its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation
will be uninterrupted or error free. Neither McGraw-Hill nor its licensors shall be liable to you or anyone else for any inaccuracy,
error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill has no responsibility for
the content of any information accessed through the work. Under no circumstances shall McGraw-Hill and/or its licensors be liable
for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work,
even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause
whatsoever whether such claim or cause arises in contract, tort or otherwise.
To Frank, my love, my rock, and my Spud Boy. You help me believe
everything is possible. Thank you for being you. 1-4-3
To Bob, the cat, who made writing so diffi cult by walking on the
keyboard, lying on my arms, nudging the laptop off my lap, and
generally providing as many distractions as possible. I love you
anyway.
To all my friends at the Paoli CSL. You supported me while I whined,
whimpered, procrastinated, and complained about writing a book. I
thank you for the joy you bring to my life.
This page intentionally left blank
CONTENTS
Introduction xi
PART ONE GETTING STARTED
CHAPTER 1 What Do I Do First? 3
A Jump Start 3
Why Are You Speaking? 5
Why Are You Speaking? 6
Mental Preparation 7
Now What? 10
CHAPTER 2 Audience Analysis 15
Demographics: Statistical Characteristics 16
Psychographics: Attitudes, Values, and Interests 19
Situation 25
CHAPTER 3 Finding Information to Support Your Ideas 33
What Information Do I Include? 34
Sources of Information 35
Types of Data 38
PART TWO PUTTING THE PIECES TOGETHER
CHAPTER 4 Putting the Pieces in Order 47
Chronological Pattern 48
Spatial Pattern 49
Topical Pattern 49
Cause-and-Effect Pattern 50
vii
viii Contents
Problem-Solution Pattern 51
Value or Importance Pattern 52
BLUF or Inverted-Pyramid Pattern 52
Symposium Style 53
CHAPTER 5 Creating an Outline 57
Outline Format Rules 58
Scrambled-Message Exercise 61
CHAPTER 6 Creating an Introduction 69
Tips for a Successful Introduction 70
Goals for Your Introduction 71
Techniques That Get Attention 73
CHAPTER 7 Building a Powerful Conclusion 83
Avoid Conclusion Pitfalls 84
Goals for Your Conclusion 85
Conclusion Techniques 86
Observe and Improve 90
CHAPTER 8 Using Notes 95
Why Should I Use Notes in Addition to My Slides? 96
Preparing Your Notes 97
Practicing with Your Cards 101
Using Cards During the Presentation 102
CHAPTER 9 Creating Great Slides 105
Two Words of Warning 106
Templates 107
Fonts 108
Wording 109
Images 109
Transitions 110
Using Your Slides with Style 111
A Word About Rules 111
Contents ix
PART THREE STAND AND DELIVER
CHAPTER 10 Dealing with Anxiety 117
Stage Fright 118
Methods to Combat Fear While Preparing 122
Methods to Combat Fear on the Day of
Your Presentation 124
CHAPTER 11 Are You Listening? 133
Listening Distractions 134
Listening Strategies 136
Listening Facts 138
CHAPTER 12 Keep the Audience Interested by Using Your Voice 143
Using Your Voice 144
Using Language 147
In Addition . . . 151
CHAPTER 13 Nonverbal Communication 155
Elements of Nonverbal Communication 156
Determining Nonverbal Cues 163
Top Ten Negative Nonverbal Cues 164
A Final Word on Nonverbal Communication 167
CHAPTER 14 Where Shall We Meet? 171
Location, Location, Location 172
Large-Room Arrangements: Fifty Participants or More 172
Midsized-Room Arrangements: Eight to Forty People 176
Small-Room Arrangements 179
Room Size and Shape 181
Hygeine Factors 182
CHAPTER 15 Are There Any Questions? 187
When to Take Questions 188
Techniques for Fielding Questions 189
How to Improve Your Answering Skills 192