Table Of ContentPublic Media Management for the
Twenty-First Century
This book analyses the challenges facing public service media management
in the face of ongoing technological developments and changing audience
behaviours. It connects models, strategies, concepts, and managerial theories
with emerging approaches to public media practices through an examina-
tion of media services (e.g., blogs, social networks, search engines, content
aggregators) and the online performance of traditional public media orga-
nisations. Contributors identify the most relevant and useful approaches,
those likely to encourage creativity, interaction, and the development of
innovative content and services, and discuss how such innovation can under-
pin the continuation or expansion of public service media in the changing
mediascape.
Michał Głowacki is Assistant Professor at the Institute of Journalism at Uni-
versity of Warsaw, Poland.
Lizzie Jackson is Professor of Interactive Media at Ravensbourne, UK.
Routledge Research in Cultural and Media Studies
For a full list of titles in this series, please visit www.routledge.com
23 Trauma and Media 30 Emotion, Genre, and Justice in
Theories, Histories, and Images Film and Television
Allen Meek E. Deidre Pribram
24 Letters, Postcards, Email 31 Audiobooks, Literature, and
Technologies of Presence Sound Studies
Esther Milne Matthew Rubery
25 International Journalism and 32 The Adaptation Industry
Democracy The Cultural Economy of Literary
Civic Engagement Models from Adaptation
Around the World Simone Murray
Edited by Angela Romano
33 Branding Post-Communist
26 Aesthetic Practices and Politics Nations
in Media, Music, and Art Marketizing National Identities in
Performing Migration the “New” Europe
Edited by Rocío G. Davis, Edited by Nadia Kaneva
Dorothea Fischer-Hornung, and
Johanna C. Kardux 34 Science Fiction Film, Television,
and Adaptation
27 Violence, Visual Culture, and the Across the Screens
Black Male Body Edited by J. P. Telotte and Gerald
Cassandra Jackson Duchovnay
28 Cognitive Poetics and Cultural 35 Art Platforms and Cultural
Memory Production on the Internet
Russian Literary Mnemonics Olga Goriunova
Mikhail Gronas
36 Queer Representation, Visibility,
29 Landscapes of Holocaust and Race in American Film and
Postmemory Television
Brett Ashley Kaplan Melanie E. S. Kohnen
37 Artificial Culture 46 Moral Panics, Social Fears, and
Identity, Technology, and Bodies the Media
Tama Leaver Historical Perspectives
Edited by Siân Nicholas and
38 Global Perspectives on Tarzan Tom O’Malley
From King of the Jungle to
International Icon 47 De-convergence in Global Media
Edited by Annette Wannamaker Industries
and Michelle Ann Abate Dal Yong Jin
39 Studying Mobile Media 48 Performing Memory in Art and
Cultural Technologies, Mobile Popular Culture
Communication, and the iPhone Edited by Liedeke Plate and
Edited by Larissa Hjorth, Jean Anneke Smelik
Burgess, and Ingrid Richardson
49 Reading Beyond the Book
40 Sport Beyond Television The Social Practices of
The Internet, Digital Media and the Contemporary Literary Culture
Rise of Networked Media Sport Danielle Fuller and
Brett Hutchins and David Rowe DeNel Rehberg Sedo
41 Cultural Technologies 50 A Social History of
The Shaping of Culture in Media Contemporary Democratic
and Society Media
Edited by Göran Bolin Jesse Drew
42 Violence and the Pornographic 51 Digital Media Sport
Imaginary Technology, Power and Culture in
The Politics of Sex, Gender, the Network Society
and Aggression in Hardcore Edited by Brett Hutchins and
Pornography David Rowe
Natalie Purcell
52 Barthes’ Mythologies Today
43 Ambiguities of Activism Readings of Contemporary Culture
Alter-Globalism and the Edited by Pete Bennett and Julian
Imperatives of Speed McDougall
Ingrid M. Hoofd
53 Beauty, Violence, Representation
44 Generation X Goes Global Edited by Lisa Dickson and
Mapping a Youth Culture in Maryna Romanets
Motion
Christine Henseler 54 Public Media Management for
the Twenty-First Century
45 Forensic Science in Creativity, Innovation, and
Contemporary American Interaction
Popular Culture Edited by Michał Głowacki and
Gender, Crime, and Science Lizzie Jackson
Lindsay Steenberg
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Public Media Management for
the Twenty-First Century
Creativity, Innovation, and Interaction
Edited by Michał Głowacki and
Lizzie Jackson
First published 2014
by Routledge
711 Third Avenue, New York, NY 10017
Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Routledge is an imprint of the Taylor & Francis Group,
an informa business
© 2014 Taylor & Francis
The right of the editors to be identified as the author of the editorial
material, and of the authors for their individual chapters, has been asserted
in accordance with sections 77 and 78 of the Copyright, Designs and
Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or
utilized in any form or by any electronic, mechanical, or other means, now
known or hereafter invented, including photocopying and recording, or in
any information storage or retrieval system, without permission in writing
from the publishers.
Trademark Notice: Product or corporate names may be trademarks or
registered trademarks, and are used only for identification and explanation
without intent to infringe.
Library of Congress Cataloging-in-Publication Data
Public media management for the twenty-first century : creativity,
innovation, and interaction / edited by Michal Glowacki and
Lizzie Jackson.
pages cm. — (Routledge research in cultural and media studies ; 54)
Includes bibliographical references and index.
1. Public broadcasting. 2. Mass media—Management. 3. Internet in
public administration. I. Glowacki, Michal.
HE8689.7.P82P83355 2013
384.54068—dc23
2013015625
ISBN: 978-0-415-84325-6 (hbk)
ISBN: 978-0-203-79698-6 (ebk)
Typeset in Sabon
by Apex CoVantage, LLC
This book is dedicated to Dr. Karol Jakubowicz, whose last
academic work before his death in April 2013 was written
for this edited collection.
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Contents
List of Tables xiii
List of Figures xv
Foreword xvii
JAN MALINOWSKI
Editors’ Introduction xxv
MICHAŁ GŁOWACKI AND LIZZIE JACKSON
PART I
The Changing Mediascape: Implications for Public
Service Media
1 Remixing Public Media’s Remit: The Implications of
Networks for Public Service Media 3
JESSICA CLARK AND MINNA ASLAMA HOROWITZ
2 The Value of Change, or How to Manage Uncertainty in
Contemporary Communications 21
AUKSĖ BALČYTIENĖ
3 Moveable Media: Mobile Internet and New Policy Modes 40
GERARD GOGGIN, TIM DWYER, AND FIONA MARTIN
4 Strategies for Stakeholder Management and Crowdsourcing 59
MATTHIAS KARMASIN AND DANIELA KRAUS
PART II
Public Service Media Management Face Old
and New Challenges
5 Organisational Culture and Structures in Public Media
Management—In Search of a Model for the Digital Era? 81
CHRISTIAN S. NISSEN
