Psychology & Marketing 2007: Vol 24 Index & Table of Contents

2007·1.3 MB·English

Psycholo
Marketing
VOLUME 24, 2007
NUMBERS 1-12

Psycnolo
y harketing
Author Index
Volume 24, 2007
Alden, D. L.: see Polyorat, K. Carlson, J. P.; Bearden, W. O.; and
Amar, R.: see Hornik, J. Hardesty, D. M.: Influences on What
Anton, C.; Camarero, C.; and Carrero, Consumers Know and What They
M.: The Mediating Effect of Satis- Think They Know Regarding Mar-
faction on Consumers’ Switching keter Pricing Tactics, 117
Intention, 511 Carrero, M.: see Anton, C.
Chang, C.-T.: Health-Care Product
Babin, B. J.; Gonzalez, C.; and Watts,
Advertising: The Infiuences of
C.: Does Santa Have a Great Job?
Message Framing and Perceived
Gift Shopping Value and Satis-
Product Characteristics, 143
faction, 895
Chelminski, P.; and Coulter, R. A.:
Bao, Y.: see Sheng, S.
On Market Mavens and Con-
Bearden, W. O.: see Carlson, J. P.
sumer Self-Confidence: A Cross-
Bodey, K.; and Grace, D.: Contrast-
Cultural Study, 69
ing “Complainers” with “Non-
Choi, Y.: see Leigh, J. H.
Complainers” on Attitude Toward
Clark, T.: see Kulviwat, S.
Complaining, Propensity to Com-
Cline, T. W.: see Kellaris, J. J.
plain, and Key Personality Char-
Cohen, E. H.: see Hornik, J.
acteristics: A Nomological Look,
Collins, C. M.; Steg, L.; and Koning,
579
M.A.S.: Customers’ Values, Beliefs
Broderick, A. J.: A Cross-National
on Sustainable Corporate Per-
Study of the Individual and
formance, and Buying Behav-
National—Cultural Nomological
ior, 555
Network of Consumer Involve-
Coulter, R. A.: see Chelminski, P.
ment, 343
Bruner II, G. C.; see Kulviwat, S.
Dambhorst, M. L.: see Lennon, S. J.
Camarero, C.: see Anton, C. Danziger, S.: see Yoon, C.
Capella, L. M.: see Stammerjohan, C. A. Davies, A.: see Hibbert, S.
AUTHOR INDEX
DeJesus, S. P.: see Rose, P. Jasper, C. R.: see Lennon, S. J.
Desai, K. K.; and Raju, S.: Adverse Johnson, K. K. P.: see Lennon, S. J.
Influence of Brand Commitment Jolly, L. D.: see Lennon, S. J.
on Consideration of and Prefer-
ence for Competing Brands, 595 Kellaris, J. J.; and Cline, T. W.::
Humor and AD Memorability:
Eisend, M.: Understanding Two- On The Contributions of Humor
Sided Persuasion: An Empiri- Expectancy, Relevancy, and Need
cal Assessment of Theoretical for Humor, 497
Approaches, 615 Kim, E. S.: see Polyorat, K.
Kim, M.: see Lennon, S. J.
Finnigan, H.: see Oxoby, R. J. Klerck, D.; and Sweeney, J. C.: The
Fleck, N. D.; and Quester, P.: Birds Effect of Knowledge Types on
of a Feather Flock Together .. . Consumer-Perceived Risk and
Definition, Role and Measure of Adoption of Genetically Modified
Congruence: An Application to Foods, 171
Sponsorship, 975 Koning, M. A. S.: see Collins, C. M.
Kulviwat, S.; Bruner II, G. C.; Kumar,
Gonzalez, C.: see Babin, B. J. A.; Nasco, S. A.; and Clark, T::
Grace, D.: see Bodey, K. Toward a Unified Theory of Con-
Graeff, T. R.: Reducing Uninformed sumer Acceptance Technology,
Responses: The Effects of Product- 1059
Class Familiarity and Measuring Kumar, A.: see Kulviwat, S.
Brand Knowledge on Surveys, 681
Ladhari, R.: The Effect of Consump-
Hardesty, D. M.: see Carlson, J. P. tion Emotions on Satisfaction and
Herrmann, A.: see Wanke, M. Word-of-Mouth Communications,
Hibbert, S.; Smith, A.; Davies, A.; 1085
and Ireland, F.: Guilt Appeals: Lam, D.: An Exploratory Study of
Persuasion Knowledge and Char- Gambling Motivations and Their
itable Giving, 723 Impact on the Purchase Fre-
Hogan, J. E.: see White, T. B. quencies of Various Gambling
Horne, D. R.: see Norberg, P. A. Products, 815
Hornik, J.; Cohen, E. H.; and Amar, Lau, K. C.; and Phau, I.: Extending
R.: A Facet Metatheoretical Appro- Symbolic Brands Using Their Per-
ach to Advance Consumer Behavior sonality: Examining Antecedents
Knowledge, 787 and Implications Towards Brand
Hu, J., Huhmann, B. A., and Hyman, Image Fit and Brand Dilution, 421
M. R.: The Relationship between Lee, B.-K.; and Lee, W.-N.: Decreas-
Task Complexity and Information ing Advertising Interference: The
Search: The Role of Self-Efficacy, Impact of Comparable Differences
253 on Consumer Memory in Com-
Huhmann, B. A.: see Hu, J. petitive Advertising Environ-
Hyman, M. R.: see Hu, J. ments, 919
Lee, J. A.; Soutar, G. N.; and
Ireland, F.: see Hibbert, S. Louviere, J.: Measuring Values
AUTHOR INDEX
Using Best-Worst Scaling: The Orr, L. M.: see Rose, G. M.
LOV Example, 1043 Oxoby, R. J.; and Finnigan, H.: Devel-
Lee, M. P.: see Yoon, C. oping Heuristic-Based Quality
Lee, W.-N.: see Lee, B.-K. Judgments: Blocking in Consumer
Leigh, J. H.; Choi, Y.: The Impact of Choice, 295
Attributions about Life Events on
Perceptions of Foreign Products:
Palihawadana, D.: see Shabbir, H.
Contrasts in Individualism and
Pan, Y.: see Sheng, S.
Collectivism, 41
Pedersen, P. E.: see Thorbjgrnsen, H.
Lemon, K. N.: see White, T. B.
Phau, I.: see Lau, K. C.
Lennon, S. J.; Kim, M.; Johnson,
Pieters, R.: see Wetzer, I. M.
K. K. P.; Jolly, L. D.; Damhorst,
Polyorat, K.; Alden, D. L.; and Kim,
M. L.; and Jasper, C. R.: A Longi-
E.S.: Impact of Narrative Versus
tudinal Look at Rural Consumer
Factual Print AD Copy on Prod-
Adoption of Online Shopping, 375
uct Evaluation: The Mediating
Lin, C.-H.; Shih, H.-Y.; and Sher, P. J.:
Role of AD Message Involve-
Integrating Technology Readiness
ment, 539
into Technology Acceptance: The
TRAM Model, 641
Quester, P.: see Fleck, N. D.
Loroz, P. S.: The Interaction of Mes-
sage Frames and Reference Points
in Prosocial Persuasive Appeals, Raju, S.: see Desai, K. K.
1001 Roehm, Jr., H. A., and Roehm, M. L.:
Louviere, J.: see Lee, J. A. Can Brand Encounters Inspire
Flashbulb Memories?, 25
Marshall, G. W.; Michaels, C. E.; and Roehm, M. L.: see Roehm, Jr., H. A.
Mulki, J. P.: Workplace Isolation: Rose, G. M.; and Orr, L. M. Measur-
Exploring the Construct and Its ing and Exploring Symbolic
Measurement, 195 Money Meanings, 743
Michaels, C. E.: see Marshall, G. W. Rose, P.; and DeJesus, S. P.: A Model
Mostafa, M. M.: A Hierarchical Analy- of Motivated Cognition to Account
sis of the Green Consciousness for the Link Between Self-
of the Egyptian Consumer, 445 Monitoring and Materialism, 93
Mulki, J. P.: see Marshall, G. W. Ruvio, A.; and Shoham, A.: Innova-
tiveness, Exploratory Behavior,
Nasco, S. A.: see Kulviwat, S. Market Mavenship, and Opinion
Neijens, P. C.: see van Reijmersdal, Leadership: An Empirical Exam-
E. A. ination in the Asian Context, 703
Norberg, P. A.; and Horne, D. R.:
Privacy Attitudes and Privacy- Schaffner, D.: see Wanke, M.
Related Behavior, 829 Shabbir, H.; Palihawadana, D.; and
Nysveen, H.: see Thorbjornsen, H. Thwaites, D.: Determining the
Antecedents and Consequences
Olsen, S. O.: Repurchase Loyalty: The of Donor-Perceived Relationship
Role of Involvement and Satisfac- Quality—A Dimensional Quali-
tion, 315 tative Research Approach, 271
AUTHOR INDEX
Sheng, S.; Bao, Y.; and Pan, Y.: Par- van Reijmersdal, E. A.; Neijens, P. C.;
titioning or Bundling? Perceived and Smit, E. G.: Effects of Televi-
Fairness of the Surcharge Makes sion Brand Placement on Brand
a Difference, 1025 Image, 493
Sher, P. J.: see Lin, C.-H.
Shih, H.-Y.: see Lin, C.-H. Walchli, B.: The Effects of Between-
Shoham, A.: see Ruvio, A. Partner Congruity on Consumer
Smit, E. G.: see van Reijmersdal, Evaluation of Co-Branded Prod-
E.A. ucts, 947
Smith, A.: see Hibbert, S. Watts, C.: see Babin, B. J.
Soscia, I.: Gratitude, Delight, or Wetzer, I. M.; Zeelenberg, M.; and
Guilt: The Role of Consumers’ Pieters, R.: “Never Eat in that
Emotions in Predicting Postcon- Restaurant, I Did!”: Exploring
sumption Behaviors, 871 Why People Engage in Negative
Soutar, G. N.: see Lee, J. A. Word-of-Mouth Communication,
Stammerjohan, C. A.; Capella, L. M.; 661
and Taylor, R. D.: Retirement and White, T. B.; Lemon, K. N.; and
Transition Phenomena in the Hogan, J. E.: Customer Retention
Family Purchase Process, 225 When the Customer’s Future
Steg, L.: see Collins, C. M. Usage is Uncertain, 849
Sweeney, J. C.: see Klerck, D. Wanke, M.; Herrmann, A.; and
Schaffner, D.: Brand Name Influ-
Taylor, R. D.: see Stammerjohan, C. A. ence on Brand Perception, 1
Thorbjgrnsen, H.; Pedersen, P. E.;
Yoon, C.; Lee, M. P.; and Danziger, S.:
and Nysveen, H.: “This is Who I
The Effects of Optimal Time of
Am”: Identity Expressiveness and
Day on Persuasion Processes in
the Theory of Planned Behavior,
Older Adults, 475
763
Thwaites, D.: see Shabbir, H. Zeelenberg, M.: see Wetzer, I. M.
AUTHOR INDEX
Psycholo
y Aarkehng
Volume Contents for Volume 24, 2007
Volume 24 Issue 1 January 2007
Brand Name Influence on Brand Perception
Michaela Wanke, Andreas Herrmann, and Dorothea Schaffner
Can Brand Encounters Inspire Flashbulb Memories?
Harper A. Roehm, Jr. and Michelle L. Roehm
The Impact of Attributions about Life Events on Perceptions of Foreign
Products: Contrasts in Individualism and Collectivism
James H. Leigh and Youngtae Choi
On Market Mavens and Consumer Self-Confidence: A Cross-Cultural
Study
Piotr Chelminski and Robin A. Coulter
Volume 24 issue 2 February 2007
A Model of Motivated Cognition to Account for the Link Between Self-
Monitoring and Materialism
Paul Rose and Stephanie P. DeJesus
Influences on What Consumers Know and What They Think They Know
Regarding Marketer Pricing Tactics
Jay P. Carlson, William O. Bearden, and David M. Hardesty
Health-Care Product Advertising: The Influences of Message Framing
and Perceived Product Characteristics
Chun-Tuan Chang
The Effect of Knowledge Types on Consumer-Perceived Risk and
Adoption of Genetically Modified Foods
Deon Klerck and Jillian C. Sweeney
Volume 24 Issue 3 March 2007
Workplace Isolation: Exploring the Construct and Its Measurement
Greg W. Marshall, Charles E. Michaels, and Jay P. Mulki
Retirement and Transition Phenomena in the Family Purchase Process
Claire Allison Stammerjohan, Louis M. Capella, and Ronald D. Taylor
The Relationship between Task Complexity and Information Search:
The Role of Self-Efficacy
Jing Hu, Bruce A. Huhmann, and Michael R. Hyman
Determining the Antecedents and Consequences of Donor-Perceived
Relationship Quality—A Dimensional Qualitative Research Approach
Haseeb Shabbir, Dayananda Palihawadana, and Des Thwaites
Volume 24 Issue 4 April 2007
Developing Heuristic-Based Quality Judgments: Blocking in Consumer
Choice
Robert J. Oxoby and Hugh Finnigan
Repurchase Loyalty: The Role of Involvement and Satisfaction
Svein Ottar Olsen
A Cross-National Study of the Individual and National—Cultural
Nomological Network of Consumer Involvement
Amanda J. Broderick
A Longitudinal Look at Rural Consumer Adoption of Online Shopping
Sharron J. Lennon, Minjeong Kim, Kim K. P. Johnson, Laura D. Jolly,
Mary Lynn Damhorst, and Cynthia R. Jasper
Volume 24 Issue 5 May 2007
Effects of Television Brand Placement on Brand Image
Eva A. van Reijmersdal, Peter C. Neijens, and Edith G. Smit
Extending Symbolic Brands Using Their Personality: Examining
Antecedents and Implications Towards Brand Image Fit
and Brand Dilution
Kong Cheen Lau and Ian Phau
A Hierarchical Analysis of the Green Consciousness of the
Egyptian Consumer
Mohamed M. Mostafa
The Effects of Optimal Time of Day on Persuasion Processes in Older
Adults
Carolyn Yoon, Michelle P. Lee, and Shai Danziger
Volume 24 Issue 6 June 2007
Humor and Ad Memorability: On the Contributions of Humor
Expectancy, Relevancy, and Need for Humor
James J. Kellaris and Thomas W. Cline
The Mediating Effect of Satisfaction on Consumers’ Switching Intention
Carmen Anton, Carmen Camarero, and Mirtha Carrero
Impact of Narrative versus Factual Print Ad Copy on Product
Evaluation: The Mediating Role ofA d Message Involvement
Kawpong Polyorat, Dana L. Alden, and Eugene S. Kim
Customers’ Values, Beliefs on Sustainable Corporate Performance, and
Buying Behavior
Christy M. Collins, Linda Steg, and Martine A. S. Koning
Volume 24 Issue 7 July 2007
Contrasting “Complainers” with “Non-Complainers” on Attitude
Toward Complaining, Propensity to Complain, and Key
Personality Characteristics: A Nomological Look
Kelli Bodey and Debra Grace
Adverse Influence of Brand Commitment on Consideration
of and Preference for Competing Brands
Kalpesh Kaushik Desai and Sekar Raju
Understanding Two-Sided Persuasion: An Empirical
Assessment of Theoretical Approaches
Martin Eisend
Integrating Technology Readiness into Technology Acceptance:
The TRAM Model
Chien-Hsin Lin, Hsin-Yu Shih, and Peter J. Sher
Volume 24 Issue 8 August 2007
“Never Eat In That Restaurant, I Did!”: Exploring Why People Engage
In Negative Word-Of-Mouth Communication
Inge M. Wetzer, Marcel Zeelenberg, and Rik Pieters
Reducing Uninformed Responses: The Effects of Product-Class
Familiarity and Measuring Brand Knowledge on Surveys
Timothy R. Graeff
Innovativeness, Exploratory Behavior, Market Mavenship, and Opinion
Leadership: An Empirical Examination in the Asian Context
Ayalla Ruvio and Aviv Shoham
Guilt Appeals: Persuasion Knowledge and Charitable Giving
Sally Hibbert, Andrew Smith, Andrea Davies, and Fiona Ireland
Volume 24 issue 9 September 2007
Measuring and Exploring Symbolic Money Meanings
Gregory M. Rose and Linda M. Orr
“This Is Who I Am”: Identity Expressiveness and the Theory of Planned
Behavior
Helge Thorbjornsen, Per E. Pedersen, and Herbjorn Nysveen
A Facet Metatheoretical Approach to Advance Consumer Behavior
Knowledge
Jacob Hornik, Erik H. Cohen, and Reuven Amar
An Exploratory Study of Gambling Motivations and Their Impact on the
Purchase Frequencies of Various Gambling Products
Desmond Lam
Volume 24 Issue 10 October 2007
Privacy Attitudes and Privacy-Related Behavior
Patricia A. Norberg and Daniel R. Horne
Customer Retention when the Customer’s Future Usage is Uncertain
Tiffany Barnett White, Katherine N. Lemon, and John E. Hogan
Gratitude, Delight, or Guilt: The Role of Consumers’ Emotions in
Predicting Postconsumption Behaviors
Isabella Soscia
Does Santa Have a Great Job? Gift Shopping Value and Satisfaction
Barry J. Babin, Christine Gonzalez, and Christina Watts
Volume 24 Issue 11 November 2007
Decreasing Advertising Interference: The Impact of Comparable
Differences on Consumer Memory in Competitive Advertising
Environments
Byung-Kwan Lee and Wei-Na Lee