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About Project report on STUDY ON IMPACT OF SOCIAL MEDIA ON CONSUMER PURCHASE DECESION A SPECIAL REFRENCE WITH FACEBOOK
The document discusses the buyer decision process, which includes 5 stages: 1) problem/need recognition, 2) information search, 3) evaluation of alternatives, 4) purchase decision, and 5) post-purchase behavior. It also mentions that consumers are influenced by emotional and non-rational factors, and have limited information processing abilities, so attempts to be perfectly rational are unrealistic. The stages of the buyer decision process were first introduced by John Dewey in 1910 and later expanded on by Engel, Blackwell and Kollat in 1968.
Detailed Information
| Author: | ['Arsh'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 89 |
| Language: | English |
| Format: | |
| Price: | FREE |
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