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About Project Report
This document provides a project report on a comparative study of the distribution channels of HUL and P&G in rural markets. It includes an executive summary of HUL and P&G, their distribution networks, and chapters on literature review, research methodology, data analysis and findings, recommendations, annexures and references. For HUL, it discusses their large size and brand portfolio in India, and their distribution network comprising over 4,000 redistribution stockists covering 6.3 million retail outlets. For P&G, it notes they sell products in over 180 countries through various retail channels and had six business segments under US GAAP in fiscal year 2009.
Detailed Information
| Author: | ['Swapnil Tripathi'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 75 |
| Language: | English |
| Format: | |
| Price: | FREE |
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