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About Project Dissertation Report
This document is a dissertation submitted by four students at Lovely Professional University to fulfill the requirements for a Bachelor of Business Administration degree. The dissertation examines consumer behavior towards online advertising. It includes an introduction outlining different types of online advertising such as email, affiliate marketing, contextual and behavioral targeting. It also discusses online advertising revenue models such as cost per mille, cost per click, and cost per action. The dissertation was conducted under the supervision of a faculty member between 2010-2011.
Detailed Information
| Author: | ['NitishBhardwaj'] |
|---|---|
| Publication Year: | 2010 |
| Pages: | 70 |
| Language: | English |
| Format: | |
| Price: | FREE |
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