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About Project 1
The document provides an overview of the soft drink industry and supply chain management strategies of Coca-Cola and Pepsi. It discusses how Coca-Cola pioneered franchising and global expansion. It also summarizes the rivalry between Coke and Pepsi, describing their "cola wars" in marketing and competing for market share through the 20th century. Key factors in the industry include brand marketing, advertising, product innovation, and responding to trends in health and sustainability.
Detailed Information
| Author: | ['Ms Rawat'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 87 |
| Language: | English |
| Format: | |
| Price: | FREE |
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