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ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands PDF

225 Pages·2005·1.553 MB·English
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by Nick Wreden| 2005| 225 pages| 1.553| English

About ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands

"ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share." -- Philip Kotler, Kellogg School of Management

Detailed Information

Author:Nick Wreden
Publication Year:2005
ISBN:9781423728542
Pages:225
Language:English
File Size:1.553
Format:PDF
Price:FREE
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