Download Professional Marketing & Selling Techniques for Digital Wedding Photographers, Second Edition PDF Free - Full Version
Download Professional Marketing & Selling Techniques for Digital Wedding Photographers, Second Edition by Jeff Hawkins, Kathleen Hawkins in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Professional Marketing & Selling Techniques for Digital Wedding Photographers, Second Edition
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
Detailed Information
| Author: | Jeff Hawkins, Kathleen Hawkins |
|---|---|
| Publication Year: | 2005 |
| ISBN: | 9781584281801 |
| Pages: | 130 |
| Language: | English |
| File Size: | 3.553 |
| Format: | |
| Price: | FREE |
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