Table Of Content119
REBECCA ANN LIND,
editor
Continuing the explorations begun in the fi rst two Produsing Theory
p
volumes, this book investigates some of the tensions generated in the r
o
spaces enabled by the confl uence of the formerly disparate activities
d
of producing and consuming media. Multiple and varied theories— u produsing
some still emerging—are invoked in attempts to illuminate the spaces s
i
between what previously had been neatly-separated components n
g
of media systems. This book is useful in a number of courses such as
media culture and theory, introduction to new media, the Internet and t
h
the audience, new media theory and research, mass communication e theory in a
o
theory, emerging media, critical analysis and new media, concepts of
r
new media, new media participants, new media in a democratic soci- y
ety, critical studies in new media, new media and social media, dig- i
n
ital media studies, participatory media, media audiences in a digital
a digital world
world, digital cultures and social media, Web culture and new media
d
studies, introduction to new media, new media and society, and more.
i
g
i
“A collection of sparkling ideas from many of the fi eld’s best thinkers, t
a
this book is sure to generate productive discussion.”
l
—Nancy Baym, Senior Principal Researcher, Microsoft Research w 3.0
o
“Through a series of thought-provoking essays bound to appeal to r
l
those both in and new to the fi elds of media and communication stud- d
ies, this volume minds the gaps between production, audience, and 3
.
Internet studies, bringing theories of the technological, computational, 0
discursive and critical along for the journey.”
—Lynn Schofi eld Clark, University of Denver VOLUME
3
Rebecca Ann Lind (Ph.D., University of Minnesota) is Associate Profes-
sor of Communication at the University of Illinois at Chicago. She has
L
published on race, gender, class and media; journalism; new media; IN
media ethics; and media audiences. D
,
E
D
. The Intersection of Audiences and
P
E
T Production in Contemporary Theory
E
R
L
A
N
G
3
VOLUME
www.peterlang.com
9781433153396_cvr_eu_SC.indd All Pages 30-Jun-20 19:43:54
119
REBECCA ANN LIND,
editor
Continuing the explorations begun in the fi rst two Produsing Theory
p
volumes, this book investigates some of the tensions generated in the r
o
spaces enabled by the confl uence of the formerly disparate activities
d
of producing and consuming media. Multiple and varied theories— u produsing
some still emerging—are invoked in attempts to illuminate the spaces s
i
between what previously had been neatly-separated components n
g
of media systems. This book is useful in a number of courses such as
media culture and theory, introduction to new media, the Internet and t
h
the audience, new media theory and research, mass communication e theory in a
o
theory, emerging media, critical analysis and new media, concepts of
r
new media, new media participants, new media in a democratic soci- y
ety, critical studies in new media, new media and social media, dig- i
n
ital media studies, participatory media, media audiences in a digital
a digital world
world, digital cultures and social media, Web culture and new media
d
studies, introduction to new media, new media and society, and more.
i
g
i
“A collection of sparkling ideas from many of the fi eld’s best thinkers, t
a
this book is sure to generate productive discussion.”
l
—Nancy Baym, Senior Principal Researcher, Microsoft Research w 3.0
o
“Through a series of thought-provoking essays bound to appeal to r
l
those both in and new to the fi elds of media and communication stud- d
ies, this volume minds the gaps between production, audience, and 3
.
Internet studies, bringing theories of the technological, computational, 0
discursive and critical along for the journey.”
—Lynn Schofi eld Clark, University of Denver VOLUME
3
Rebecca Ann Lind (Ph.D., University of Minnesota) is Associate Profes-
sor of Communication at the University of Illinois at Chicago. She has
L
published on race, gender, class and media; journalism; new media; IN
media ethics; and media audiences. D
,
E
D
. The Intersection of Audiences and
P
E
T Production in Contemporary Theory
E
R
L
A
N
G
3
VOLUME
www.peterlang.com
30-Jun-20 19:43:54
119
REBECCA ANN LIND,
editor
Continuing the explorations begun in the fi rst two Produsing Theory
p
volumes, this book investigates some of the tensions generated in the r
o
spaces enabled by the confl uence of the formerly disparate activities
d
of producing and consuming media. Multiple and varied theories— u produsing
some still emerging—are invoked in attempts to illuminate the spaces s
i
between what previously had been neatly-separated components n
g
of media systems. This book is useful in a number of courses such as
media culture and theory, introduction to new media, the Internet and t Produsing Theory
h
the audience, new media theory and research, mass communication e theory in a
o in a Digital World 3.0
theory, emerging media, critical analysis and new media, concepts of
r
new media, new media participants, new media in a democratic soci- y
ety, critical studies in new media, new media and social media, dig- i
n
ital media studies, participatory media, media audiences in a digital
a digital world
world, digital cultures and social media, Web culture and new media
d
studies, introduction to new media, new media and society, and more.
i
g
i
“A collection of sparkling ideas from many of the fi eld’s best thinkers, t
a
this book is sure to generate productive discussion.”
l
—Nancy Baym, Senior Principal Researcher, Microsoft Research w 3.0
o
“Through a series of thought-provoking essays bound to appeal to r
l
those both in and new to the fi elds of media and communication stud- d
ies, this volume minds the gaps between production, audience, and 3
.
Internet studies, bringing theories of the technological, computational, 0
discursive and critical along for the journey.”
—Lynn Schofi eld Clark, University of Denver VOLUME
3
Rebecca Ann Lind (Ph.D., University of Minnesota) is Associate Profes-
sor of Communication at the University of Illinois at Chicago. She has
L
published on race, gender, class and media; journalism; new media; IN
media ethics; and media audiences. D
,
E
D
. The Intersection of Audiences and
P
E
T Production in Contemporary Theory
E
R
L
A
N
G
3
VOLUME
www.peterlang.com
30-Jun-20 19:43:54
Steve Jones
General Editor
Vol. 119
The Digital Formations series is part of the Peter Lang
Media and Communication list.
Every volume is peer reviewed and meets
the highest quality standards for content and production.
PETER LANG
New York • Bern • Berlin
Brussels • Vienna • Oxford • Warsaw
Produsing Theory
in a Digital World 3.0
The Intersection of Audiences
and Production in
Contemporary Theory
Volume 3
Edited by Rebecca Ann Lind
PETER LANG
New York • Bern • Berlin
Brussels • Vienna • Oxford • Warsaw
The Library of Congress has catalogued Volume I as follows:
Produsing theory in a digital world: the intersection of audiences
and production in contemporary theory / edited by Rebecca Ann Lind.
p. cm.—(Digital formations ISSN 1526-3169; v. 80)
Includes bibliographical references and index.
1. Mass media—Technological innovations. 2. Mass media and technology.
3. Mass media—Social aspects. 4. Media literacy. 5. Digital media. 6. Social media.
I. Lind, Rebecca Ann. II. Title: Producing theory in a digital world.
P96.T42P76 302.23—dc23 2012014097
ISBN 978-1-4331-1520-2 (Volume 1 hardcover)
ISBN 978-1-4331-1519-6 (Volume 1 paperback)
ISBN 978-1-4539-0840-2 (Volume 1 e-book)
ISBN 978-1-4331-2729-8 (Volume 2 hardcover)
ISBN 978-1-4331-2728-1 (Volume 2 paperback)
ISBN 978-1-4539-1629-2 (Volume 2 e-book)
ISBN 978-1-4331-5339-6 (Volume 3 hardcover)
ISBN 978-1-4331-5340-2 (Volume 3 paperback)
ISBN 978-1-4331-5341-9 (Volume 3 e-book)
ISBN 978-1-4331-5342-6 (Volume 3 epub)
ISBN 978-1-4331-5343-3 (Volume 3 mobi)
DOI 10.3726/b13192
Bibliographic information published by Die Deutsche Nationalbibliothek.
Die Deutsche Nationalbibliothek lists this publication in the “Deutsche
Nationalbibliografie”; detailed bibliographic data are available
on the Internet at http://dnb.d-nb.de/.
Cover image: Windsor by ChiTownMuggle (2019).
Reprinted with kind permission of the artist. All rights reserved.
© 2020 Peter Lang Publishing, Inc., New York
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All rights reserved.
Reprint or reproduction, even partially, in all forms such as microfilm,
xerography, microfiche, microcard, and offset strictly prohibited.
To my parents and my students.
Contents
Acknowledgments ix
1. Produsing Theory in a Digital World: Minding the Gap 1
Rebecca ann Lind
2. “With and between you all”: Celebrity Status, User-Audience Networks,
and Representative Claims in Emma Watson’s Feminist Politics 11
eLLen Watts and andReW chadWick
3. L8r H8r: Commoditized Privacy, Influencer Wars, and Productive
Disorder in the Influencer Industry 31
cRystaL abidin
4. Production and Performance of White Anti-Racism in Online Media 49
MichaeL Potts
5. Networked Gatekeeping and Networked Framing of #BlackLivesMatter
Publics during the 2016 US Presidential Election 67
shaRon MeRaz
6. The Potential of Social Media Groups to Afford Users a Voice 87
JaMes ngetha gachau
7. “Glamorous factories of unpredictable freedom”: Care, Coalition, and
Hacking Hacking 105
chRistina dunbaR-hesteR
8. Religious Influencers: Faith in the World of Marketing 121
MaRa einstein
viii contents
9. Audiences, Affects, Attachments: Theorizing Textual Approaches to
Digital Culture 139
akane kanai
10. Discourse-Analytical Studies on Social Media Platforms:
A Data-Driven Mixed-Methods Approach 157
ehsan dehghan, axeL bRuns, Peta MitcheLL and
bRenda Moon
11. The Hyperperception Model: How Observing Others on Social
Media Can Affect People in Close Relationships 177
eRin L. sPottsWood and chRistoPheR J. caRPenteR
12. Proposing a Model of Social Media Use and Well-Being 195
MaRina kRcMaR, dReW P. cingeL, yifan zhao, and
LauRen tayLoR
13. Audiences Assemble: Becoming an Audience and Produser in Mixed
Media Environments 211
annette hiLL
14. Coordination, Continuity, Configuration: Toward a Mattering
Framework for Human-Machine Produsing 229
JaiMe banks
15. Afterword: The Legitimacy of Produsage 245
RobeRt W. gehL
Contributors 257
Index 261
