Table Of ContentList Building On Steroids best way to build a list = product launch
Building A GREAT Relationship the best warmest list you'll ever have
With Your List the Launch List phenomenon
Creating RAVING Fans they're gonna love you
Building a CRUSHING Offer gmivaeke tsh eEmV wERhYaTt HthINeyG w eaasnyt, and it
Strategy
identify and answer objections and
Identifying DEADLY Sales Messages totally forget about the "hard sell"
Massive Positioning Power you = guru
Product Launch Parachute screw up 80% of this, and it still works
No "Single Point of Failure" this is a completely risk adverse strategy
we've been trained for
thousands of years to listen
stories to stories
nothing is more engaging than a good story
your entire launch is a "story arc"
give great stuff, and people
reciprocity wbailcl kn atotu yroaully want to give
ptheeoyp aler elo pvae ret voef nstosm aenthdi nfege lalinrgge lirke
than themselves
event based gTthOoeinG cgEo TtrheHr EopRuie gcwhe ia tohnf oe"rtvhiteuenra tl"p.e..o apnled is
rpitouwalesr afurel e axmpeorniegn thcees m tohsatt humans
have
ZBOeO sMu rien ttoo faaennwtdic itimphaaintgigoinsna ctiaopnt umreo roeu trh aatntention
see all the anticipation tyhoisu ri sla huonwch p..e. oit'psl ew gheat tp kuelleepds into
details!! Mental Triggers pmcoeamorkppeleeti tnriteogar isnd simntgea arakdne doti nfw gyaotucrhing your
people look to other
people for clues on how
social proof tipfo ry oaoscupt eccatns sthhaotw th eyyou arre
not alone, then you win
proof show people that your stuff works
we act like we think people in our
MoveWabolred Tpryepses Blogs community "cvoirmtumaul"n cityom amreu snuitipepso asreed R toE AacLLtY strong
Phrttopf:o//lwloww.wco.pmr o follow.com Email List Hosting interaction / conversation ppceoeonopvpleele rw swaoitluilo pldna rlyoa nathgtteeerrn tttahiolakn nt ht oaa nale lcistuteren
Amazon S3 wpehoepnle t hweirlle in ish elersesn tolyf wsoamnet itth minogr,e
ezS3 Video Hosting scarcity event based launches naturally
Kajabi (coming soon) loefn sdc tahrecmityselves to some elements
Trehciso mism cehnadnagtiinogn sto hoe fraest to put Web Hosting only sell what your market wants t"hPirso disu pcat rLt aoufn tchhe Parachute"
ScCraementafsloiaw ( s(sccrereeenn c caapptuturere)) tune your offer to feedback during launch t"hPirso disu catn oLtahuenrc pha Prta oraf cthhuete"
iShowU (screen capture)
QuiciMkotimviee ((sfuclrl emeonti ocna,p ftureree)) Mac Tactics what they get odflaefuuterenidnncbg hay )tcohkue yclaoauunn gcreehft i (ndbeua rsyineogdu rto hnoe ftfheer
Adobe Premiere (full motion,
eAexxpppepenlens sFiviivene,a ,pl prCoruo qt q(ufuaualiltll yimty)o)tion, how they get it ybCaoosune vcdea ronsn aa tylsiooonu "fr in"Lea tuunnceh this
Kweityhn soctere (epnre csaepnttuarteio)n software Product Launch Blueprint bonuses
ProductLaunchFormula.com guarantee
S(inoenxyp Venesgiavse )MovieC Satmudtaiosia Video Creation (c) Jeff Walker 2010 wperxhocsaitpte'sed c?gtosi nRgE AtoL gLeYt your
AdobPeo Pwreemrpieorinet ((epxrepseennstiavteio, np rsoo qftuwaalitrye) Windows The Offer a CRUSHING OFFER uccmorsauenks vethhesienr ss g"ae laoltliioufnfnnge"c r v.ht.oe. racynr eedaa isttey a
Moviemaker often you don't know your
Lots of different cameras myoaurk deot as well as you think
Flip HD (inexpensive) Resources virtually any market
CanonK oVdIaXkIA Z Hi8F ( iSne2x0p (emnosrieve) Cameras what markets? works around the world
expensive, great quality) can be any price
Pomrnooer e Lo etfh vtahenel C sI ead,mo y)eoraus p (riof byaobuly w kannotw prices does it have to be high priced? bhiugth yeor up'lrl iocfet ewni tbhe a a lbaluen tcoh get a
Use a tripod!!
online products
lots of other audio editing software available Audacity (audio editing, free) physical products
membership sites
Sennheiser PC 166 USB Audio Creation types of products online services
Blue Microphones Snowball Microphones offline services
Audio Technica AT2020 widgets
Instantteleseminar.com e commerce
gotowebinar.com Webinars / Teleseminars shot across the bow
freeconferencecalling.com pre prelaunch one method: survey
geytdoruospebnodxit..ccoomm File Sharing and Transfers prelaunch f3dre o5lmiv p e4ier ctvoea s2lu 0oe fd paryeslaunch content
CentraBl aDseesckatompp Team Collaboration create conversation with your market
surveymonkey.com Surveys Sequences launch fthroem " W1 atolk e7r d Way"s
surveygizmo.com post launch lock in your relationship with your new clients
PmoewrcPhaayn.tb aizc c o"luanutnch friendly" Merchant Account relaunch almost no work, lots more money
AWESOMESAUCE !!
Disk.com Product Printing, Duplication, and Fulfillment JV cfriristict aaln idf ymoous'rte i mdpooinrgta an t" lJaVu nLcahu nifch"
you're doing a "JV Launch"
Quick Launch Instant Easy Money
Seed Launch Perfect if you don't have a list or product
Internal Launch Simple, Easy, Elegant... Very Profitable
JV Launch The Big Payday
E Commerce Launch Regular Profit Boost
Types of Launches Rolling Launch Sequential JV launch
probably the easiest
wbeoinrkgs l awunithc hneedw products that are
Affiliate Launch works with products that have
been on the market for a while
best way to set yourself apart from
all the other affiliates
Relaunch aAlWmoEsSt OnMo EwSoArUk,C lEo ts!! more money
PLF3.Blueprint.mmap 6/22/2010 Mindjet
