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About Product Lifecycle Strategies in Digital World
This document summarizes a research paper about product lifecycle strategies for mobile applications, specifically mobile games. It discusses how the introduction of smartphones led to the development of millions of mobile apps in a highly competitive environment. This oversupply has reduced the typical lifecycle of apps. The research paper analyzes the product lifecycle strategies and marketing mix modifications of two popular mobile games over different stages of the lifecycle. It also presents a conceptual model for extending the product lifecycle to mobile gaming.
Detailed Information
| Author: | ['Shrek Shrekov'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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