Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

248 Pages·2017·10.78 MB·English

by  Richard Banfield, Martin Eriksson, Nate Walkingshaw

PRODUCT
LEADERSHIP

How Top Product Managers Launch Awesome
Products and Build Successful Teams

Richard Banfield, Martin Eriksson & Nate Walkingshaw

Foreword by Ken Norton

Praise for Product Leadership

The popular narratives around great products focus on the idea, the simplic-
ity, and the design, but rarely do they expose what was actually happening
on the product team throughout the process. This book offers a unique look
into how great product teams and product leaders work. If you build
products, you need this book.

—Des Traynor, Cofounder and Chief Strategy Officer, Intercom

Richard, Nate, and Martin deliver impactful lessons in customer-driven
product management practices in Product Leadership. They have collectively
walked the walk in applying human-centric design principles time and time
again in the wild, which is evident in their message and many useful real-
world examples. As a technology leader across dozens of client-facing NAS-
DAQ applications, I am challenged every day to drive product innovation at
scale while maintaining stability. The approaches in Product Leadership,
backed by real, relatable experiences, make this an indispensable reference
to deliver and evolve great products for our hundreds of thousands of users!

—Heather Abbott, SVP Corporate Solutions, NASDAQ

Designers, engineers, and product managers who’ve been looking to take
the leap into leadership—look no further. Product Leadership distills the
history and future of the field alongside the insights of its
luminaries and experts, and presents an invaluable guide for
leveling up your skills and execution.

—Ryan Freitas, Design Director, Facebook

Product Leadership

How Top Product Managers Launch Awesome
Products and Build Successful Teams

Richard Banfield, Martin Eriksson,
and Nate Walkingshaw

978-1-491-96060-8

[LSI]

Product Leadership
by Richard Banfield, Martin Eriksson, and Nate Walkingshaw

Copyright © 2017 Richard Banfield, Martin Eriksson, and Nate Walkingshaw. All rights
reserved.

Printed in the United States of America.

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