Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

462 Pages·2015·102.19 MB·English

by  Charles H. Noble (eds.)

Proceedings of the 1999 Academy of Marketing Science
(AMS) Annual Conference
Developments in Marketing Science: Proceedings
of the Academy of Marketing Science
More information about this series at http://www.springer.com/series/13409
Charles H. Noble Editor
Manuel Muchacho Proceedings Coordinator
Proceedings of the 1999 Academy
of Marketing Science (AMS)
Annual Conference
Coral Gables, Florida
May 26-29, 1999
Editor
Charles H. Noble
Boston College Carroll School of Management
Chestnut Hill, MA, USA
ReprintfromOriginaledition
Developments in Marketing Science, Volume XXII edited by Charles H. Noble
Copyright © Academy of Marketing Science 1999
All rights reserved.

ISBN 978-3-319-13077-4 ISBN 978-3-319-13078-1 (eBook)
DOI 10.1007/978-3-319-13078-1
Springer Cham Heidelberg New York Dordrecht London

Library of Congress Control Number: 2014956745

© Academy of Marketing Science 2015
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ACADEMY OF MARKETING SCIENCE
Officers, 1998-2000
President Vice President for Academic Affairs
Kathleen A. Krentler Charles Ingene
San Diego State University University of Washington
President-Elect Vice President for Development
Robert A. Peterson Robert "Robin" H. Luke
University of Texas Southwest Missouri State University
Executive Vice President/Director Vice President for Publicity and Public Relations
Harold W. Berkman Elizabeth J. Wilson
University of Miami Louisiana State University
Vice President for Programs Vice President for Finance & Treasurer
M. Joseph (Joe) Sirgy Jill S. Attaway
Virginia Tech University Illinois State University
Vice President for Publications Director of International Programs
David W. Cravens Jay Lindquist
Texas Christian University Western Michigan University
Vice President for Membership-USA Secretary
Pratibha A. Dabholkar Julie Baker
The University of Tennessee University of Texas-Arlington
Vice President for Membership-Canada Chairman, Board of Governors
Michel Laroche Charles W. Lamb
Concordia University Texas Christian University
Vice President for Membership-International Immediate Past President
Nigel Piercy Joseph F. Hair, Jr.
University of Wales Louisiana State University
Board of Governors
Sharon E. Beatty (1994-2000) A. Parasuraman ( 1996-2002)
University ofA labama University ofM iami
Michael R. Czinkota (1996-2002) Jagdish N. Sheth (1994-2000)
Georgetown University Emory University
Ken Grant ( 1994-2000) Rajan Varadarajan (1998-2004)
Monash University Texas A&M University
Roger Kerin (1998-2004) Rebecca M.J. Wells (1994-2000)
Southern Methodist University University ofD ayton
Charles W. Lamb, Jr. (1998-2004) Robert B. Woodruff(l996-2002)
Texas Christian University University ofTennessee
Robert F. Lusch (1998-2004)
University ofO klahoma
1999
Conference Program Chairs
Victoria L. Crittenden 0. C. Ferrell
Boston College Colorado State University
Conference Track Chairs
Channel Strategies Jakki Mohr
University of Montana
Brent Wren
University ofA labama in Huntsville
Consumer and Business Buyer Behavior Barry Babin
University ofS outhern Mississippi
Laura Williams
San Diego State University
Ethical, Legal and Environmental Issues Debbie Thome-LeClair
University ofTampa
Linda Ferrell
Colorado State University
Integrated Marketing Communications Raj Sethuraman
Southern Methodist University
Kathleen Kelly
Colorado State University
International Marketing Strategy Bodo Schlegelmilch
Vienna University of Economics and Business Administration
G. Tomas Hult
Florida State University
Macro Marketing and Public Policy Peggy Cunningham
Queen's University
Lou E. Pelton
University ofN orth Texas
Marketing and Technology Gary Lynn
Stevens Institute ofTechnology
Michael S. Minor
University ofTexas-Pan American
Organizational Learning: Crossing Functional Boundaries Bob Hurley
Fordham University
William F. Crittenden
Northeastern University
Product and Pricing Gerald Smith
Boston College
Bryan Lukas
University ofM elbourne
Quality, Value and Services Marketing Greg Marshall
University ofS outh Florida
Joby John
Bentley College
Research Methodology Patricia Knowles
Clemson University
Tom Stafford
Texas Woman's University
Retail Management Amy Morgan
Bradley University
Jim Grimm
Illinois State University
Sales Management Tom Ingram
Colorado State University
Buddy LaForge
University ofL ouisville
Small Business and Entrepreneurship Suzanne Walchli
Babson College
Brad Kleindl
Missouri Southern State College
Strategic Marketing Management Kenneth Kahn
Georgia Institute ofTechnology
Michael Hartline
Louisiana State University
Other Program Members
Topic Tables Michele D. Bunn
University ofA labama
Doctoral Dissertation Competition Julie Baker
University of Texas at Arlington
JaneK. Fenyo Student Paper Competition Ken Grant
Monash University
Faculty Consortium Milton Pressley
University ofN ew Orleans
Michael Brady
Boston College
Proceedings Editor Charles H. Noble
Boston College
Promotions Coordinator Lou E. Pelton
University ofN orth Texas
M. Wayne Delozier Best Conference Paper Competition Victoria L. Crittenden
Boston College
0. C. Ferrell
Colorado State University
Stanley C. Hollander Best Retailing Paper Competition Amy Morgan
Bradley University
Jim Grimm
Illinois State University
Award Winning Papers
M. Wayne DeLozier Award for the Best Conference Paper
Changes In Customers' Desired Value: Initiating Variables
Daniel J. Flint, Florida State University
Robert B. Woodruff, University of Tennessee
Mary Kay Doctoral Dissertation Competition Winner
Marketing Managers' Interpretation OfA nd Response To Strategic Marketing Iriformation: The Influence Of
Cognitive Style And Perceived Organizational Culture
J. Chris White, University of Central Florida
Jane K. Fenyo Student Paper Competition
Information Distortion, Receiver Reaction, and Organizational Responsiveness: The Impact ofI riformation
Distortion Within the Context ofI mplementing and Sustaining a Market Orientation
Harriett Bettis-Outland, Georgia Institute of Technology
Acknowledgements
The Officers and Fellows of the Academy of Marketing Science express appreciation to Boston College for support
for the 1999 AMS Proceedings.
Foreword
This 22"d volume of Developments in Marketing Science contains articles, abstracts, and
discussion leader comments for the 1999 Annual Conference of the Academy of Marketing
Science, held May 26-29, 1999 at the Biltmore Hotel in Coral Gables, Florida. Under the
guidance of conference co-chairs Victoria Crittenden and 0. C. Ferrell, the conference includes
68 sessions and an international mix of participants with 96 presenters holding affiliations
outside of the United States.
The conference co-chairs suggested an innovative addition to the traditional proceedings
document beginning this year. For the first time, written discussion leader comments are
included before their session's manuscripts. As you will see, the discussion leaders have worked
hard to integrate ideas from their session and provide an overall perspective on the work. We all
hope this feature will be well-received and will continue in future editions of the proceedings.
The greatest thanks for the publication of the proceedings go to the authors who
submitted either full manuscripts or abstracts oftheir work. Their promptness and attention to
detail in following the publication guidelines made the editor's job much more manageable.
Thanks should also be extended to the track chairs, discussion leaders, and reviewers who put
tremendous energy into their responsibilities and are key figures in making the conference a
success.
Mr. Manuel Muchacho provided invaluable assistance in the time consuming task of
compiling and integrating the proceedings materials into the final volume. Despite the
cooperation from authors, chairs, and others, this was no small challenge and he performed it
superbly. The resources ofBoston College and the helpful guidance of the conference co-chairs
are also gratefully acknowledged.
I would like to also thank Dr. Harold Berkman and Ms. Sally Sultan at the University of
Miami for making the entire process flow smoothly. On behalf of the conference co-chairs, the
officers, and the governing board of the Academy of Marketing Science, all of whom made this
conference possible, I would like to welcome you to Miami and wish you an enjoyable and
rewarding experience.
Charles H. Noble
Editor, Developments in Marketing Science, Volume 22
Marketing Department
Boston College
Chestnut Hill, MA 02467-3808