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Download Problems in Marketing: Applying Key Concepts and Techniques by Professor Luiz A M Moutinho, Dr Charles S Chien in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Problems in Marketing: Applying Key Concepts and Techniques
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and instructors is available:Click here to access the companion web site.
Detailed Information
| Author: | Professor Luiz A M Moutinho, Dr Charles S Chien |
|---|---|
| Publication Year: | 2007 |
| ISBN: | 9780761971795 |
| Pages: | 337 |
| Language: | English |
| File Size: | 1.284 |
| Format: | |
| Price: | FREE |
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