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Download Principles of Marketing (19th Edition) RENTAL EDITION by Philip Kotler in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Principles of Marketing (19th Edition) RENTAL EDITION
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help you master this key marketing challenge, the authors present the fundamentals of marketing within an innovative customer-value framework. The 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It’s packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.
Detailed Information
| Author: | Philip Kotler |
|---|---|
| Publication Year: | 2023 |
| ISBN: | 9780137864898 |
| Language: | English |
| File Size: | 44 |
| Format: | |
| Price: | FREE |
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