Practising corporate social responsibility in Malaysia a case study in an emerging economy

197 Pages·2018·3.001 MB·English

by  Hui, Loi

PRACTISING
CORPORATE SOCIAL
RESPONSIBILITY
IN MALAYSIA
A Case Study in an
Emerging Economy
Loi Teck Hui
Practising Corporate Social Responsibility
in Malaysia
Loi Teck Hui
Practising Corporate
Social Responsibility
in Malaysia
A Case Study in an Emerging
Economy
Loi Teck Hui
Loi & Mokhtar (Chartered Accountants)
& Loi & Mokhtar Consulting
Bintulu, Malaysia
ISBN 978-3-319-62475-4 ISBN 978-3-319-62476-1 (eBook)
DOI 10.1007/978-3-319-62476-1
Library of Congress Control Number: 2017948254
© The Editor(s) (if applicable) and the Author(s) 2018
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Acknowledgements
I felt deeply honored in 2012 when Bintulu Development Authority
permitted me to research into the practicing corporate social respon-
sibility aspects of the organization since its establishment in 1978 for
advancing knowledge in the areas. Under the leadership of Bintulu
Development Authority’s top management, the recent industrializa-
tion process, and township modernization in Bintulu have moved to a
whole new level. Therefore, this study is timely and compelling in an
era calling for greater public accountability and sustainable develop-
ment. As the premier industrial town in Malaysia, it seems that Bintulu
is well positioned to attain the friendly industrial city status by the year
2020 as articulated in the vision statement of Bintulu Development
Authority.
Outside my immediate environment, I am thankful to all the
dedicated staffs of Bintulu Development Authority who provided
the required information in making this corporate social responsi-
bility intellectual discourse a success. In particular, I am indebted
to Mr. Shukarmin Chasemon, the deputy general manager of
Bintulu Development Authority and the chief internal coordina-
tor of this research project, on his diligent liaison efforts on all the
v
vi Acknowledgements
aspects concerning this research. I am also grateful to Department of
Environment, Department of Statistics, Malaysian Palm Oil Board,
State Health Department, the related private and public agencies, inter-
national reviewers, and family members for their efforts in providing
some crucial datasets, comments, and encouragements. Photo cred-
its are also given to some online sources. Some portions of this book
are based on and adapted from some related research works previously
presented and published in several premier academic outlets such as
the Strategic Management Society’s special conference, Emerald Group
Publishing, and Routledge. The administrative and editorial work by the
Palgrave Macmillan team on this book project has been excellent.
Contents
1 Introduction 1
2 Theoretical and Managerial Framework 13
3 Contexts 49
4 Integrating Corporate Social Responsibility
into Strategic Intent and Mission 63
5 Integrating Corporate Social Responsibility
into Development Agency Role 73
6 Integrating Corporate Social Responsibility
into City Council Role 89
7 Transformative Corporate Social Responsibility 107
8 Implications on Corporate Social Responsibility
and Corporate Sustainability 159
vii
viii Contents
9 Concluding Remarks 173
Appendix A: Research Methodology 179
Appendix B: Development and municipal expenditures 183
Name Index 187
Subject Index 191
Abbreviations
ADAB Australian Development Assistance Bureau
BDA Bintulu Development Authority
CSR Corporate Social Responsibility
EC European Commission
FDI Foreign Direct Investment
GDP Gross Domestic Product
GLGs Government-linked companies
ISO International Organization for Standardization
PLCs Public Listed Companies
RECODA Renewable Corridor Development Authority
RM Ringgit Malaysia
SCMD Sarawak Chief Minister’s Department
SCORE Sarawak Corridor of Renewable Energy
TGRI The Global Reporting Initiative
The ASEAN The Southeast Asian Nations
TQM Total Quality Management
WEF World Economic Forum
ix
List of Figures
Fig. 3.1 Bintulu Development Authority’s headquarters in Bintulu 53
Fig. 3.2 Bintulu Development Authority’s municipal services center 53
Fig. 3.3 Organization chart of Bintulu Development Authority 55
Fig. 4.1 Bintulu development plan completed 66
Fig. 6.1 Trends in municipal income and expenditure 2009–2012 90
Fig. 7.1 Trends in financial performance and position 2009–2012 131
Fig. 7.2 Air quality status in Sarawak in 2012 138
Fig. 8.1 Bintulu Development Authority’s practicing corporate
social responsibility model 161
xi