Practical Affiliate Marketing

49 Pages·2015·2.63 MB·English

Practical Affiliate Marketing

Tuesday 9th June 2015
Stephen Whitelaw

35 years technology experience
•Internet, Web, Digital, Social Media.

•www.linkedin.com/in/stephenwhitelaw
•www.kimtag.com/stephenwhitelaw
•@toowist
About
• Your name?
• What you your job role/title?
• Affiliate Marketing and Online Advertising experience?
• Expectations from today?

WHAT IS AFFILIATE MARKETING
“

Affiliate marketing is a type of
performance-based marketing in which a
business rewards one or more affiliates for
each visitor or customer brought by the
affiliate's own marketing efforts
Affiliate Marketing a.k.a...
Also known as...

» Associate Program
» Internet Affiliate Marketing
» Direct Marketing
» Performance Marketing
» Partner Marketing
» Pay-Per-Performance Marketing
» Referral Program
Some definitions …Who’s who?
Advertiser (also called Merchant or Retailer)
Has products (or services) to sell
Pays commission on referral/sales
(e.g. Uses Adwords)

Publisher (also called Reseller or Affiliate)
Earns Commission
Accepts ads on their website
(e.g. Uses Adsense)

Affiliate Networks
These are 3rd party companies linking Advertisers and
Publishers
How it works …

A performance based relationship with ‘Action’ and ‘Reward’