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PR Research: Ashfara Haque PDF

17 Pages·2021·English
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by ['aktaruzzaansyed ']| 2021| 17 pages| English

About PR Research: Ashfara Haque

This document provides an introduction to public relations research. It discusses what research is and gives contexts where communication research is used, such as advertising, public relations, marketing, and political campaigns. The document then explains how research can monitor environments, identify and track events, and measure productivity to enhance efficiency and effectiveness. It defines public relations research as a cyclical process where practitioners monitor organizations' environments and publics, identify trends, measure efforts, and provide data to improve programs. Finally, it outlines how PR professionals use research for credibility, defining audiences, formulating strategy, testing messages, preventing crises, and measuring success.

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Author:['aktaruzzaansyed ']
Publication Year:2021
Pages:17
Language:English
Format:PDF
Price:FREE
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