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Download Powerful Products: Strategic Management of Successful New Product Development by Roger Bean, Russell Radford in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Powerful Products: Strategic Management of Successful New Product Development
"Faster, cheaper, better." That's been the mantra of business for decades--in just that order--with the "better" part all but obliterated by "faster and cheaper." According to authors Bean and Radford, it's time for manufacturers to put the emphasis on the "better"--because it's better products, not just cheaper ones, that will be the key to success in the coming millennium. Companies that want to shine in the twenty-first century will provide more new, exciting, innovative, and cost-effective products than ever before. In POWERFUL PRODUCTS, Bean and Radford offer readers a thoroughly researched product development process that guarantees success virtually every time. With this winning formula, readers will learn to: * Develop a workable and specific market segmentation model that is used to target new products * Create a product development strategy that is in alignment with the goals and strategies of the company * Achieve consistent, repeatable product success, and more.
Detailed Information
| Author: | Roger Bean, Russell Radford |
|---|---|
| Publication Year: | 2000 |
| ISBN: | 9780814425527 |
| Pages: | 159 |
| Language: | English |
| File Size: | 1.922 |
| Format: | |
| Price: | FREE |
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