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Postmodern Consumer Research: The Study of Consumption as Text PDF

1992·22.2304 MB·other
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About Postmodern Consumer Research: The Study of Consumption as Text

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.

Detailed Information

Author:Hirschman, Elizabeth C., Holbrook, Morris B.
Publication Year:1992
ISBN:803947437
Language:other
File Size:22.2304
Format:PDF
Price:FREE
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