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Polyhedral Clinching Auctions and the AdWords Polytope Renato Paes Leme (Cornell University) Joint work with Gagan Goel and Vahab Mirrokni (Google NYC) Creating an Ads campaign … Creating an Ads campaign … Creating an Ads campaign … How to deal with budgets in practice ? VCG, GSP, … How to deal with budgets in practice ? nice and well studied auction with good VCG, GSP, … game-theoretic properties but without budgets… How to deal with budgets in practice ? budget layer VCG, GSP, … How to deal with budgets in practice ? engineering fix to adapt the original auction to budget layer the budgeted setting. Original game theoretic VCG, GSP, … analysis is now lost. How to deal with budgets in practice ? budget layer VCG, GSP, … How to deal with budgets in practice ? Goal: Design an auction for AdWords Polyhedral control loop that supports budgets natively, Clinching i.e., budgets are built in the VCG, GSP, … Auction game theoretic analysis

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Creating an Ads campaign … Design an auction for AdWords that supports budgets game theoretic analysis Budget constrained utility function:

Polyhedral Clinching Auctions and the AdWords Polytope PDF

61 Pages·2012·0.78 MB·English

by Renato Paes Leme

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by Renato Paes Leme| 2012| 61 pages| 0.78| English

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Creating an Ads campaign … Design an auction for AdWords that supports budgets game theoretic analysis Budget constrained utility function:

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Author:	Renato Paes Leme
Publication Year:	2012
Pages:	61
Language:	English
File Size:	0.78
Format:	PDF
Price:	FREE

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