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PLUNKETT’S
E-COMMERCE &
INTERNET BUSINESS
ALMANAC
2010
The Only Comprehensive
Guide to the E-Commerce & Internet Business
Jack W. Plunkett
Published by:
Plunkett Research, Ltd., Houston, Texas
www.plunkettresearch.com
PLUNKETT'S
E-COMMERCE & INTERNET
BUSINESS
ALMANAC
2010
Editor and Publisher:
Jack W. Plunkett
Executive Editor and Database Manager: E-Commerce Managers:
Martha Burgher Plunkett Alejandra Avila
Emily Hurley
Senior Editors and Researchers: Geoffrey Trudeau
Brandon Brison
Michael Esterheld Information Technology Manager:
Addie K. FryeWeaver Wenping Guo
Christie Manck
Cover Design:
Editors, Researchers and Assistants: Kim Paxson, Just Graphics
Kalonji Bobb Junction, TX
Elizabeth Braddock
Leslie Crow Special Thanks to:
Michelle Dotter eBay
Lucinda Gaines Experian Hitwise
Abigail Meyer InternetWorldStats.com
Andrew Olsen Nielsen Online
Jill Steinberg Pew Internet & American Life Project
Suzanne Zarosky U.S. Census Bureau, Economics and Statistics
Administration
U.S. Federal Communications Commission (FCC)
Plunkett Research, Ltd.
P. O. Drawer 541737, Houston, Texas 77254, USA
Phone: 713.932.0000 Fax: 713.932.7080 www.plunkettresearch.com
Copyright (cid:164) 2010 by Plunkett Research, Ltd.
Published by:
Plunkett Research, Ltd.
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PLUNKETT'S
E-COMMERCE & INTERNET BUSINESS
ALMANAC 2010
CONTENTS
A Short E-Commerce & Internet Business Glossary xi
Introduction 1
How To Use This Book 3
Chapter 1: Major Trends Affecting the E-Commerce & Internet Business 7
1) Introduction to the E-Commerce & Internet Business 7
2) Booking Travel Over the Internet Becomes the Norm 10
3) Apple’s iPod Revitalizes the Music Industry/Amazon and MySpace Follow Suit 12
4) Internet Film and TV Content Grows as Viewers’ Options and Downloads Expand 14
5) User Generated Content, Social Media, Video, Blogs and Wikis Abound 16
6) Car Purchasers Rely on the Internet 17
7) Health Information Research Remains a Leading Use of the Internet 18
8) Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Slows 20
9) Amazon Posts Growth While Other Retailers Suffer 21
10)Online Advertising Becomes Targeted, Nears 10% of Total U.S. Advertising Market 22
11)Banks See Growth in Online Services 24
12)Insurance Direct Selling and E-Commerce Grows 25
13)Wi-Fi Accelerates 27
14)WiMAX Extends Wireless Range Far Beyond Wi-Fi 28
15)Last Mile Challenges Tumble; Mass Broadband Markets Emerge 29
16)Fiber-to-the-Home Gains Traction 30
17)Services Available via Ultra-High-Speed Broadband are Imaginative, Futuristic 31
18)U.S. Broadband Connections Rank Behind Other Nations 32
19)VOIP Use Soars and Threatens to Revolutionize Telecom 32
20)Telecommunications Move Online Including Unified Communications, Telepresence 34
21)Security Needs Flourish/Firefox and Google Chrome Grow 35
Chapter 2: E-Commerce & Internet Business Statistics 37
E-Commerce & Internet Business Overview 38
Estimated Quarterly U.S. Retail Sales, Total & E-Commerce: 1st Quarter 2001-3rd Quarter 2009 39
E-Commerce Industry Quarterly Revenues: 2008-2009 40
Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals:
Estimated Revenue & Expenses, U.S.: 2005-2008 41
Internet Publishing & Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2005-2008 42
Internet Service Providers: Estimated Sources of Revenue & Expenses, U.S.: 2005-2008 43
World Internet Usage & Population Statistics: 2009 44
Internet Access Technologies Compared 45
Number of Business & Residential High Speed Internet Lines, U.S.: 2002-2009 46
Percent of Home Broadband Adoption Across Population Subgroups, U.S.: 2005-2009 47
Demographics of Internet Users by Sex, Age, Race, Geography, Income & Education: December 2009 48
Continued on the next page
Continued from previous page
Common Internet Activities, U.S. 49
Common Daily Internet Activities, U.S. 50
Top 25 U.S. Web Parent Companies at Home & Work, by Unique Audience & Time Spent:
December 2009 51
Top 10 Global Web Parent Companies, Home & Work: December 2009 52
Top 20 Websites, U.S.: February 2010 53
Top 20 E-Commerce Sites, U.S.: January 2009 54
Top 20 Social Networking Websites, U.S.: February 2010 55
Leading Search Engines, U.S.: February 2010 56
eBay Quarterly Statistics: 2003-2009 57
Chapter 3: Important E-Commerce & Internet Business Contacts 58
Addresses, Telephone Numbers and Internet Sites
Chapter 4: THE E-COMMERCE 450:
Who They Are and How They Were Chosen 82
Industry List, With Codes 83
Index of Rankings Within Industry Groups 85
Alphabetical Index 96
Index of U.S. Headquarters Location by State 100
Index of Non-U.S. Headquarters Location by Country 104
Index by Regions of the U.S. Where the Firms Have Locations 105
Index by Firms with International Operations 115
Individual Profiles on each of THE E-COMMERCE 450 119
Additional Indexes
Index of Hot Spots for Advancement for Women/Minorities 552
Index of Subsidiaries, Brand Names and Selected Affiliations 554
