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Planting flowers, pulling weeds: identifying your most profitable customers to ensure a lifetime of growth PDF

289 Pages·2002·0.773 MB·English
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by Janet Rubio, Patrick Laughlin| 2002| 289 pages| 0.773| English

About Planting flowers, pulling weeds: identifying your most profitable customers to ensure a lifetime of growth

Introduces a powerful, ten-step approach to forging strong, life-long relationships with any company's most valuable customersTwo former Dell executives turned Fortune 500 consultants reveal the incredibly successfully, ten-step program they instituted at the world's number-one PC manufacturer for finding profitable customers, building and maintaining lasting relationships with them, and allocating resources based on their bottom-line value: the Direct Impact Growth System. Rubio and Laughlin use fascinating and instructive case studies based on their experiences at Dell, Xerox, Citibank, Mercedes Benz, Braun, and other top international firms to demonstrate the system in action and its phenomenal results.Janet Rubio (Austin, TX) led Dell's direct marketing and catalog programs and oversaw its 20 million dollar promotional budget. In 1998 she founded Direct Impact, a top national marketing agency specializing in helping companies accelerate and control growth.Patrick Laughlin (Austin, TX) left IBM, where he was the company's top-ranking salesman, to join Dell as a marketing manager. At Dell, he developed a range of sales programs and customer evaluation tools.

Detailed Information

Author:Janet Rubio, Patrick Laughlin
Publication Year:2002
ISBN:9780471035138
Pages:289
Language:English
File Size:0.773
Format:PDF
Price:FREE
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