Table Of ContentContents
Figures, Exhibits, and Exercises
Figures, Exhibits, and Exercises Available Online
Foreword
Preface
Acknowledgments
The Authors
Chapter 1: Planning Programs for Adults
What Programs for Adults Look Like
Planners of Education and Training Programs
Sponsors and Purposes of Education and Training Programs
Change as a Primary Outcome of Education and Training
Programs
How Education and Training Programs Are Planned
Approaches to Planning Programs
Practitioners’ Voices
Chapter Highlights
Notes for Additional Online Resources
Application Exercises
Chapter 2: Introducing the Interactive Model of
Program Planning
Description of the Interactive Model of Program Planning
Tasks Within Each Component of the Model
Assumptions on Which the Model Is Grounded
Determining Which Components of the Model to Use and
When
Who Finds the Interactive Model Useful?
Making Ethical Decisions in Program Planning
Chapter Highlights
Notes for Additional Online Resources
Application Exercises
Chapter 3: Exploring Foundation Knowledge of
Program Planning
Adult Learning
Non-Western and Indigenous Ways of Knowing and Learning
Cultural Differences
Relationship Building
Power and Interests
Technology
Chapter Highlights
Notes for Additional Online Resources
Application Exercises
Chapter 4: Discerning the Context
Facets of the Planning Context
Common Issues When Using Contextual Knowledge
Chapter Highlights
Notes for Additional Online Resources
Application Exercises
Chapter 5: Building a Solid Base of Support
Ensuring People Support
Building Organizational Support
Obtaining and Maintaining Support of the Wider Community
Support Through Partnerships
Chapter Highlights
Notes for Additional Online Resources
Application Exercises
Chapter 6: Identifying and Prioritizing Ideas and
Needs
Knowing What You Want to Accomplish
Sources of Ideas and Needs for Education and Training
Programs
Generating New Program Ideas and Needs
Conducting a Structured Needs Assessment
Contextual Issues in Identifying Program Ideas and Needs
Procedures for Determining Priorities
Alternatives to Education and Training Programs
Chapter Highlights
Notes for Additional Online Resources
Application Exercises
Chapter 7: Developing Program Goals and
Objectives
Defining and Constructing Program Goals
Defining Program Objectives
Constructing Program Objectives
Using Objectives as Checkpoints
Chapter Highlights
Note for Additional Online Resource
Application Exercises
Chapter 8: Designing Instruction
Developing Learning Objectives
Selecting and Organizing Content
Conducting Instructional Assessments
Preparing Instructional Plans
Chapter Highlights
Notes for Additional Online Resources
Application Exercises
Chapter 9: Devising Transfer of Learning Plans
Defining Transfer of Learning
Linking Transfer of Learning Component to Other Planning
Components
The Importance of Planning for Learning Transfer
Barriers and Enhancers to Learning Transfer
A Framework for Planning Learning Transfer
Transfer of Learning Techniques
Challenges Program Planners Face in Organizational Settings
Chapter Highlights
Notes for Additional Online Resources
Application Exercises
Chapter 10: Formulating Program Evaluation Plans
Program Evaluation Defined
Connecting Evaluation to Other Components of the Interactive
Model
Systematic Program Evaluation
Developmental Evaluation
Informal Evaluation Opportunities
Types of Program Evaluation
Collecting Evaluation Data
Data Analysis
Making Judgments About the Program
Chapter Highlights
Notes for Additional Online Resources
Application Exercises
Chapter 11: Selecting Formats, Scheduling, and
Staffing Programs
Determining Program Formats
Building Learning Communities
Scheduling the Program
Identifying the Roles of the Program Staff
Chapter Highlights
Notes for Additional Online Resources
Application Exercises
Chapter 12: Preparing and Managing Budgets
Gaining a Clear Picture of the Budgeting Process
Using Budgeting Models
Estimating Costs and Preparing Budgets
Managing Program Budgets
Determining How Programs Are Financed
Increasing Income
Chapter Highlights
Notes for Additional Online Resources
Application Exercises
Chapter 13: Organizing Marketing Campaigns
Defining Marketing
Creating Marketing Campaigns
Conducting a Target Audience Analysis
Completing a Contextual Analysis
Considering the Competition
Using Organization Branding
Selecting and Developing the Messages
Choosing Promotional Materials and Tools
Funding and Keeping Track of Marketing Campaigns
Chapter Highlights
Notes for Additional Online Resources
Application Exercises
Chapter 14: Details, Details, Details
Choosing Dates and Locations
Investigating and Obtaining Suitable Facilities
Negotiating Contracts for Rental Facilities
Managing Education and Training Programs
Chapter Highlights
Notes for Additional Online Resources
Application Exercises
Chapter 15: Revisiting the Model and Looking to the
Future
Revisiting the Model
Tasks Within Each Component of the Interactive Model
Looking to the Future of Program Planning
Global Changes
Closing Reflections
References
Name Index
Subject Index
The Jossey-Bass Higher and Adult Education Series
Cover design: Michael Cook
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