Pinfluence: the complete guide to marketing your business with Pinterest

208 Pages·2012·7.49 MB·English

by  Hayden, Beth

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Praise for Pin uence
“To grow your business in today’s new media world, you must create
content in the social networks where your customers are. Pinterest is
thenewestsuchnetwork,andithasgrownquicklytorivalTwitterand
YouTube in some markets. In her new book, the first on Pinterest
marketing, Beth Hayden shows you how to use this powerful new
network to reach your buyers precisely when they are looking for
what you have to offer.”
—David Meerman Scott, bestselling author of
The New Rules of Marketing and PR
“Beth Hayden has written the definitive guide to Pinterest for real-
world businesses. If you’re unclear on how to turn Pinterest from a
‘fun time-waster’ to a valuable business tool, you need this book.”
—Sonia Simone, Copyblogger Media
“Ifyou’reamarketer,youdon’tneedanotherarticleabouthowtopost
cutephotostoPinterest.Youneedacomprehensiveplanforreaching
the right people in just the right way and transforming them into
customers. That’s what Pinfluence is.”
—Jon Morrow, associate editor of Copyblogger
and founder of Boost Blog Traffic
“My excitement about marketing opportunities with Pinterest, the hot
new property on the social media scene, was tempered with being
overwhelmed about how to actually use the darn thing. Thank
goodnessBethHaydencreatedthisclear,useful,andpragmaticguide
to help business owners tap into this bustling, vibrant, and lucrative
market. I am hooked!”
—Pamela Slim, author of Escape from Cubicle Nation: From
Corporate Prisoner to Thriving Entrepreneur
“Pinterest has captured people’s hearts in a way that no other social
platform has done in recent years. The visual experience you will
receive on Pinterestis completelyaddicting, and that is the reason for
its explosive growth. Beth Hayden does an incredible job walking
you through the ins and outs of Pinterest so you know exactly how
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totapintoPinterestforbusiness.UsePinteresttherightwayandyour
website will see massive traffic. Use it the wrong way and you will
turn off your potential customers and clients. Beth is a true Pinterest
expertandpoweruser,andIhighlyrecommendthisbookforanyone
looking to take advantage of the web’s hottest platform.”
—Andrea Vahl of www.AndreaVahl.com and Community
Manager at www.SocialMediaExaminer.com
“Bethisanationallyrecognizedbloggingandsocialmediacoach,and
it’snosurprisethatshehasturnedherattentiontohelpingbusinesses
leverage Pinterest, the web’s latest viral phenomenon. Unlike casual
referencesavailableonthemarket,Pinfluencegivesreadersacompre-
hensive deep dive into the marketing power of Pinterest and teaches
themstep-by-stephowtoleveragePinterestaspartofaprofitablesocial
mediastrategy.”
—Holly Hamann, VP of Marketing and
co-founder of BlogFrog
“It’s important for all business owners to take social media seriously
if they want to stay ahead in their industry. Pinterest is a powerful
tool for driving massive traffic to websites and blogs and a must for
stayingaheadofyourcompetitorsandintunewithyouraudience.Let
Pinfluencebeyourguidetofullyunderstandinghowtomaximizethis
powerful social network.”
—Lewis Howes, entrepreneur and author of The Ultimate
Webinar Marketing Guide
“Avoid all the common mistakes trying to tap into the visual world of
PinterestforyourbusinessmarketingeffortsbystudyingBeth’sterrific
Pinfluence book. It’s certainly helped me become a popular and
effective Pinner!”
—Dave Taylor, www.AskDaveTaylor.com
“I’m relatively new to the beautiful world of Pinterest. Beth Hayden’s
bookshowedmethatitcanbeaboutmorethanpinningprettythings
to boards. Done right, Pinterest is a way of building community.”
—Shauna James Ahern, author and award-winning blogger at
Gluten-Free Girl, and the Chef, www.glutenfreegirl.com
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“Finally, a book on social media with actual revenue-producing ideas
instead of the hazy ‘social proof’ benefits touted by so many others.
Avoid the social media time suck and get focused withBeth’s creative
and doable suggestions. Beth is your Pinterest muse, magician, and
moneymaker. Pay close attention to learn how pretty pictures can
generate more revenue for your business.”
—Betsy Talbot, author and blogger, Married with
Luggage, www.marriedwithluggage.com
“I’m overflowing with ideas after reading Pinfluence! Beth Hayden
shares loads of uses for business that I’m already starting to imple-
ment. My artist-clients,who love Pinterest’s visual platform, are going
toinhalethisbook.Itwillbethego-toguideforanybusinesswanting
to make the most of Pinterest’s popularity.”
—Alyson B. Stanfield, founder of ArtBizCoach.com
and ArtBizBlog.com
“For the longest time, I didn’t ‘get’ Pinterest. I thought it was just
the latest social media fad—exciting today and forgotten tomorrow.
Then I read Pinfluence, and my perspective changed in a huge way.
Suddenly, my imagination was captivated by Pinterest’s enormous
potential for reaching prospects and customers through the platform,
and my mind was racing with ideas for how to leverage it all to get
results with my own business. Read Pinfluence, and you’ll feel the
same way.”
—Danny Iny, Firepole Marketing
“Pinfluence is the online marketer’s best new reference on how to
leverage the Pinterest phenomenon. Beth’s done a fabulous job of
capturing both the high-level and nitty-gritty details every small
business pinner needs to know to be successful. Grab this book and
get pinning!”
—Tea Silvestre, small business marketing consultant and
author of Attract and Feed a Hungry Crowd
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THE COMPLETE GUIDE TO
MARKETING YOUR BUSINESS
WITH PINTEREST
John Wiley & Sons, Inc.
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Copyright©2012byBethHayden.Allrightsreserved.
PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey.
PublishedsimultaneouslyinCanada.
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Theadviceandstrategiescontainedhereinmaynotbesuitableforyoursituation.You
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Forgeneralinformationonourotherproductsandservicesorfortechnicalsupport,
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LibraryofCongressCataloging-in-PublicationData:
Hayden,Beth,1975-
Pinfluence:thecompleteguidetomarketingyourbusinesswithPinterest/Beth
Hayden.
p. cm.
Includesindex.
ISBN978-1-118-39377-2(pbk.);ISBN978-1-118-41468-2(ebk);
ISBN978-1-118-41469-9(ebk);ISBN978-1-118-41471-2(ebk)
1. Internetmarketing–Socialaspects. 2. Pinterest. 3. Websites–Design.
I. Title.
HF5415.1265.H386 2012
658.8'72—dc23
2012015127
PrintedintheUnitedStatesofAmerica
10 9 8 7 6 5 4 3 2 1
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For Ben, the light of my life.
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