Download Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics PDF Free - Full Version
Download Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics by Paich Mark, Corey Peck, Jason Valant in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
When I purchased this book, I thought it would be an adaptation of branding techniques to the pharmaceutical products. In fact, it was different than I thought. The book illustrates very clearly and logically the dynamics of the pharmaceutical marketplace from three different perspectives; the ultimate consumer; patient, Doctors adoption of new drugs and the treatment attractiveness of the drug. Walking through the details would open to the reader a whole different perspective about the factors influencing the market shares. It acts as an eye opener, and evaluator, for a variety of marketing strategy that is properly targeted toward increasing market shares. Well, it all comes through explaining how dynamic modeling could be used to forecast new drug performance. For me, as a Market Researcher and Consultant, it would certainly help in providing better insights to our clients.
Detailed Information
| Author: | Paich Mark, Corey Peck, Jason Valant |
|---|---|
| Publication Year: | 2009 |
| ISBN: | 9781420087703 |
| Pages: | 314 |
| Language: | English |
| File Size: | 5.665 |
| Format: | |
| Price: | FREE |
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