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Download Pharmaceutical Marketing: A Practical Guide by Dimitris Dogramatzis in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Pharmaceutical Marketing: A Practical Guide
Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
Detailed Information
| Author: | Dimitris Dogramatzis |
|---|---|
| Publication Year: | 2001 |
| ISBN: | 9781420025989 |
| Pages: | 403 |
| Language: | English |
| File Size: | 15.767 |
| Format: | |
| Price: | FREE |
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