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Pharmaceutical Marketing A Guide PDF PDF

39 Pages·2020·English
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by ['Somya Srivastava']| 2020| 39 pages| English

About Pharmaceutical Marketing A Guide PDF

This document provides an overview of pharmaceutical marketing. It discusses how marketing is important for pharmaceutical companies to identify customer needs and differentiate products in a saturated market. It also notes several challenges in pharmaceutical marketing, including navigating regulations around content, data collection requirements, adapting to patient-centric healthcare, and digital transformation. Pharmaceutical marketers must understand regulations and use research to inform messaging that provides customers with relevant product information.

Detailed Information

Author:['Somya Srivastava']
Publication Year:2020
Pages:39
Language:English
Format:PDF
Price:FREE
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