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About Pharma Analytics: SFE (Sales Force Effectiveness) Sales Analytics, Incentive Compensation & Reporting Capabilities
This document provides an overview of a training on sales force effectiveness. The agenda includes modules on introduction and why SFE is required, sales force sizing and targeting, alignment and call planning, incentive compensation design and operations, and reporting. A case study example is presented on sizing a sales force for a pharmaceutical company promoting a new non-opioid pain drug, where multiple approaches were used to determine the optimal number of sales reps, managers, call points, and target audience. The training aims to provide both conceptual understanding and real project case studies on different areas of sales force effectiveness.
Detailed Information
| Author: | ['Dinesh Iitm'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 94 |
| Language: | English |
| Format: | |
| Price: | FREE |
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