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About Personalization in Real Time
This document discusses the evolution of personalization from version 1.0 to the current need for Personalization 3.0. It outlines that past personalization methods were too slow and relied on outdated database technologies, while today's customers expect real-time, individualized experiences across devices. The document promotes Evergage as a solution that allows marketers to perform one-to-one personalization and targeted testing in real-time without needing developers or IT, in order to improve customer engagement and conversions.
Detailed Information
| Author: | ['juan'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 4 |
| Language: | English |
| Format: | |
| Price: | FREE |
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