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Metaphoric Creativity
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across Modes
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edited by
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John Benjamins Publishing Company
Performing Metaphoric Creativity across Modes and Contexts
Figurative Thought and Language (FTL)
issn 2405-6944
The aim of the series is to publish theoretical and empirical research on Figuration broadly
construed. Contributions to the study of metaphor, metonymy, irony, hyperbole, understate-
ment, idioms, proverbs and other understudied figures as well as figurative blends will be
considered. Works on figuration in gesture and multi-modal expression, embodiment and
figuration, pragmatic effects of figurativity and other topics relevant to the production, use,
processing, comprehension, scope, underpinnings and theoretical accounts involving figura-
tion, will also be considered.
Volumes in the series may be collective works, monographs and reference books, in the English
language.
For an overview of all books published in this series, please see
benjamins.com/catalog/ftl
Editors
Angeliki Athanasiadou Herbert L. Colston
Aristotle University University of Alberta
Editorial Board
Salvatore Attardo Sam Glucksberg Günter Radden
Texas A&M University, Commerce Princeton University University of Hamburg
John A. Barnden Albert Katz Francisco José Ruiz
University of Birmingham Western University, Canada de Mendoza Ibáñez
Benjamin K. Bergen Sandrine Le Sourn-Bissaoui University of La Rioja
University of California, San Diego Université Rennes 2 Maria Sifianou
Daniel Casasanto Jeannette Littlemore National and Kapodistrian
University of Chicago University of Birmingham University of Athens
Eva Filippova Marilyn A. Nippold Gerard J. Steen
Charles University Prague University of Oregon University of Amsterdam
Raymond W. Gibbs, Jr. Klaus-Uwe Panther Linda L. Thornburg
University of California, Santa Cruz University of Hamburg Nanjing Normal University
Rachel Giora Penny M. Pexman
Tel Aviv University University of Calgary
Volume 7
Performing Metaphoric Creativity across Modes and Contexts
Edited by Laura Hidalgo-Downing and Blanca Kraljevic Mujic
Performing Metaphoric Creativity
across Modes and Contexts
Edited by
Laura Hidalgo-Downing
Universidad Autónoma de Madrid
Blanca Kraljevic Mujic
John Benjamins Publishing Company
Amsterdam / Philadelphia
TM The paper used in this publication meets the minimum requirements of
8
the American National Standard for Information Sciences – Permanence
of Paper for Printed Library Materials, ansi z39.48-1984.
doi 10.1075/ftl.7
Cataloging-in-Publication Data available from Library of Congress:
lccn 2020005903 (print) / 2020005904 (e-book)
isbn 978 90 272 0552 0 (Hb)
isbn 978 90 272 6121 2 (e-book)
© 2020 – John Benjamins B.V.
No part of this book may be reproduced in any form, by print, photoprint, microfilm, or any
other means, without written permission from the publisher.
John Benjamins Publishing Company · https://benjamins.com
For Miguel and Pablo
For Neven and Nesho
Table of contents
Preface ix
Chapter 1
Introduction: Towards an integrated framework for the analysis
of metaphor and creativity in discourse 1
Laura Hidalgo-Downing
Chapter 2
Metaphor in multimodal creativity 19
Lacey Okonski, Raymond W. Gibbs Jr. and Elaine Chen
Chapter 3
Music, metaphor, and creativity 43
Lawrence M. Zbikowski
Chapter 4
Singing for peace: Metaphor and creativity in the lyrics and performances
of three songs by U2 71
Laura Hidalgo-Downing and Laura Filardo-Llamas
Chapter 5
Metaphor emergence in cinematic discourse 97
Eduardo Urios-Aparisi
Chapter 6
What makes an advert go viral? The role of figurative operations in
the success of Internet videos 119
Paula Pérez-Sobrino and Jeannette Littlemore
Chapter 7
Metaphorical creativity in political cartoons: The migrant crisis in Europe 153
Juana I. Marín-Arrese
viii Performing metaphoric creativity across modes and contexts
Chapter 8
Disentangling metaphoric communication:
The origin, evolution and extinction of metaphors 175
Martí Domínguez
Chapter 9
Sensory landscapes: Cross modal metaphors in architecture 197
Rosario Caballero
Chapter 10
Creative journeys: Metaphors of metastasis in press popularization articles 221
Julia T. Williams Camus
Chapter 11
Multimodal creativity in figurative use 249
Anita Naciscione
Chapter 12
“Born from the heart”: Social uses of pictorial and multimodal metaphors
in picture books on adoption 281
Coral Calvo-Maturana
Chapter 13
Figuring it out: Old modes and new codes for multimodality,
technology and creative performativity in 21st century India 311
Rukmini Bhaya Nair
Index 343
Preface
We are used to thinking of books as finished products, objects we handle, read,
use in class and in our research, things we talk and write about. This book is one of
these objects, and of course we hope it will have this academic life, accompanying
scholars in their daily academic tasks. However, the way we have experienced the
book, as editors and authors, is more like a process, very much like a journey.
This volume originated as the natural continuation of the work carried out
for the special issue for Metaphor in the Social World (2013) on ‘Metaphorical cre-
ativity across modes and contexts’. Like many journeys, however, this project has
taken its own direction and has led us through various routes and new destinations
where it has grown in richness and maturity. The idea for the volume originated
within the work carried out in the project funded by UAM-BSCH for cooperation
between UAM and North American Universities, more specifically, the seminar
‘Language, creativity and identity: Multimodal and cultural perspectives’, which
took place in Madrid on June 15th and 16th 2014. Fruit of this meeting are the
contributions by Ray Gibbs, Eduardo Urios-Aparisi and Larry Zbikowski. We are
very grateful to these authors for their patience and commitment all this time
and for being our journey travelers from the very beginning. This journey would
not have been possible without their presence and inspiration. Most of the other
chapters are papers which were presented in other academic events: the seminar
‘Metaphor in discourse: recontextualization across modes and contexts’, which
took place in UAM, in Madrid, on October 20th 2017 and was organized, like
the previous seminar, by the UAM research group on ‘Language and Creativity’.
Some of the papers in the volume were also presented in the panel on ‘Metaphor
in discourse’ organized by Laura Hidalgo-Downing and Laura Filardo-Llamas
at the XX Conference of AELCO (Spanish Association of Cognitive Linguistics)
in Córdoba in 2018. Some other chapters are contributions by scholars who are
doing interesting work on the topic of the volume, whose work we have had the
opportunity to see and listen to in other recent meetings. We are very grateful to
all these authors for joining us on this journey.
The academic events which have allowed us to meet in 2014, 2017 and 2018
are the necessary stops in which we have exchanged ideas and advanced in the
intellectual development of the volume as a joint project. But, equally importantly,
