performance report 2013, executive summary, leader's guide, action agenda, strategic plan & plan ...

394 Pages·2014·8.53 MB·English

by  Lyle Sumek

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PERFORMANCE REPORT 2013,
EXECUTIVE SUMMARY, LEADER’S
GUIDE, ACTION AGENDA,
STRATEGIC PLAN & PLAN IN BRIEF

2014 FINAL REPORTS

Mayor and
City Council

Ocean City, Maryland
March 2014

Lyle Sumek Associates, Inc. Phone: [phone]

9 Flagship Court Fax: [phone]
Palm Coast, FL 32137-3373 E-mail: [email protected]
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2014 Final Report/Mayor and City Council/Ocean City, Maryland

Table of Contents

Adobe
Page
Number

Performance Report 2013 5

Executive Summary 2014→2019→2029 83

Leader’s Guide 115

Action Agenda 313

Strategic Plan 2014→2019→2029 345

Plan-in-Brief 393

This report and all related materials are copyrighted. This report may be duplicated for distribution to
appropriate parties as needed. No unauthorized duplication is allowed, including for use in training within
your organization or for consulting purposes outside your organization.
Copyright © 2014: Lyle Sumek Associates, Inc. Project 1403016
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PERFORMANCE
REPORT
2013

Mayor and City Council

Ocean City, Maryland
March 2014

Lyle Sumek Associates, Inc. Phone: [phone]

9 Flagship Court Fax: [phone]
Palm Coast, FL 32137-3373 E-mail: [email protected]
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Importance of the Performance Report

BOTTOM-LINE: Leaders being accountable for their decisions
and actions

1. LEADERSHIP WITH INTENTIONS
Acting with a sense of purpose and direction
Defining a vision, setting goals, using them to guide decisions
Establishing criteria to judge success
Demonstrating an institutionalized strategic planning process
Instilling confidence in financial institutions, customers

2. CONNECTION WITH CUSTOMER'S LIVES
Providing services that add value to the customers' lives
Linking decisions and actions to improved services
Linking decisions and actions to lower cost of service delivery
Demonstrating the personal relevance of decisions and actions

3. CAPTURE OTHERS' ATTENTION
Telling a story with a message
Painting a picture
Getting others to see it, to feel it
Distinctive separating from the barrage of information

4. CELEBRATE - CREATE A MEMORY
Developing a celebration that is unique-a standout experience
Giving others a memento representing the success
Saying "Thank You" to contributors to the success
Demonstrating the significance of the achievement

5. PERSONAL CONTACT WITH A TAILORED MESSAGE
Developing a message based upon the audience
Making a few relevant points
Reaching out to a variety of groups
Delivering the message personally by you as a leader
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Town of Ocean City
Town Successes for 2013
Mayor and City Council Perspective

1. Performing Arts Center

2. Budget: Same Tax Rate

3. Salary Increases for City Employees

4. Police and Fire Contracts

5. St. Louis Project: Phase 1

6. Strategic Plan and Process: Provided Clear Direction, Focus for Mayor/City Council/Staff,
and Structure

7. Commissions: Police, Recreation and Parks, Tourism

8. Center for the Arts/Arts League Activities

9. New Police Chief and Leadership

10. Canal Dredging: Funding ($500,000), Permits Secured

11. Pedestrian Safety Master Plan: Completion, Implementation

12. Tourism Strategic Planning: Initiated

13. Teamwork and Communications: Mayor, City Council and City Manager

14. Beach Patrol Building: Funding, Project Moving Forward

15. Fire Headquarters Building: Funding, Project Moving Forward

16. 67th Outdoor Mall: New Businesses

17. Surveillance Cameras: Monitoring
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18. Street Paving Program: Funding

19. Bond Rating: Upgraded to "AA+"

20. Fund Balance: 15%

21. 130th Fire Station

22. Tax Differential Study: Completion

23. Newsletter: Twice a Year

24. Comfort and Convenience Center: Constructed

25. Increased Police Presence in the Community; Visible, Meeting Residents and Businesses
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GOAL 1 FINANCIALLY SOUND TOWN GOVERNMENT

ACHIEVEMENTS 2013 VALUE TO RESIDENTS

1. Budget at Same Tax Rate: Contained + Service value for taxes
Costs; Employee Raise; Maintained
Services; Customer Satisfaction + Town Government acting as responsible
fiscal stewards
2. Police and Fire Contracts: No Grievances
+ Town Government prepared for uncertain
3. Bond Rating: Upgraded to “AA”: economic future
Potential Savings, National Recognition,
Financially Responsible Steward + Reduced the cost of Town Government

4. Tax Differential Study: Completed;
+ Town Government added Services or
Involved at State Level; Foundation for
increased service levels
the Future

+ Town Government providing greater
5. Fund Balance 15%: Above
services today and investing in the future
Requirements; Fiscal Management;
Increased 12% to 15%

6. Five Year Capital Improvement Plan:
Ability to Use “Pay Go” Funding – Cash;
Factor for Bond Agency

7. Retirement/Pension Policy: Address
Employee Concerns
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GOAL 2 1 CLASS RESORT AND TOURIST DESTINATION

ACHIEVEMENTS 2013 VALUE TO RESIDENTS

1. Performing Arts Building Project: Under + More activities for residents
Construction; “Buzz” around Town
Home for Mid Atlantic Symphony; Link + Expanded arts and culture opportunities
to Kennedy Center for Performing Arts
+ More reasons for guests to come to and
2. Caroline Street Comfort Station: return to Ocean City
Potential for Stage, Opening
+ Record season for tourism
3. Additional Showers/Foot Wash Area

+ Town planning for the future – keeping
4. Tourism Strategic Plan: Initiated Ocean City a 1st Class Resort

5. Art League Building: Town Partnership,
+ Continued emphasis on family friendly
Programs and Activities with Active
destination
Participation Community Use; Response
to Resident Desires

6. Micro Site for Convention Center New
Initiative