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About Performance Evaluation of Foreign Subsidiaries
Today, Multinational Corporations (MNCs) spread their value chains across the globe and foreign subsidiaries play a crucial role in creating value within and for the MNC. While some MNCs are aware of their subsidiaries' performance, others only have a vague idea. Research findings in this area are scarce and it is still little known on how different subsidiaries should be evaluated in order to maximize their contribution to the performance of the MNC as a whole. Katharina Kretschmer aims at filling this research gap. Qualitative case studies are used to analyze performance evaluation within MNCs empirically. It is shown that role differentiation exists within one MNC when subsidiaries with different strategic roles are identified.
Detailed Information
| Author: | Katharina Kretschmer |
|---|---|
| Publication Year: | 2009 |
| ISBN: | 9783834911490 |
| Pages: | 391 |
| Language: | English |
| File Size: | 1.597 |
| Format: | |
| Price: | FREE |
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