Download Per Saud 2017 PDF Free - Full Version
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About Per Saud 2017
This document discusses a study on consumers' willingness to accept mobile marketing through smartphones. The study surveyed 428 respondents about their shopping styles, brand trust, and perceptions of value to understand motivations for engaging with mobile marketing. The results found that shopping style, brand trust, and perceived value are key factors influencing consumers' acceptance of mobile marketing through smartphones. Further research is needed to understand specific mobile marketing tactics and how they can help build relationships and loyalty.
Detailed Information
| Author: | ['nadiya'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 26 |
| Language: | English |
| Format: | |
| Price: | FREE |
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