PEAK: How Great Companies Get Their Mojo from Maslow Revised and Updated

317 Pages·2017·4.79 MB·English

by  Chip Conley

M P P
ORE RAISE FOR EAK
“IlovetheJoiedeVivreHearticonthatChipusestoillustratehowa
passionatecorporateculturebreedshappyemployees,whichleads
tosatisfiedcustomers,whichresultsinaprofitableandsustainable
business.”
—Sir Richard Branson, founder and chairman, Virgin Group Ltd.
“Lateinhislife,AbeMaslowimagined howhisiconichierarchyof
needscouldbetranslatedtothecollective,especiallytocompanies,
but he never fully realized that vision. Chip Conley has channeled
Abe’s point of view and made it relevant to the business world.
There is no person on the planet better versed in how to create a
self-actualized organization than Chip and Peak is his virtuoso
manifesto.”
—Michael Murphy, cofounder, Esalen Institute
“PeakwasoneofthesourcesofinspirationforLife@Facebook,our
new comprehensive approach to caring for our people and those
who matter to them.”
—Tudor Havriliuc, vice president, human resources, Facebook
“The world could use more conscious capitalists who realize the
most neglected fact in business is we’re all human. Chip Conley’s
Peakisoneofthemostpracticalandinspiringbooksofthisnewera
of stakeholder-centered businesses. This was required reading for
many of our top execs.”
—Kip Tindell, cofounder and chairman, The Container Store
“WeWork truly resonates with Chip’s Peak principles as we believe
our mission is to create a world where people work to make a life,
not justaliving. Asafellow former hotelindustry CEO,Ihave the
utmost admiration for Chip’s approach to leadership and how it
translates into success.”
—Michael Gross, vice-chair, WeWork
“Withinthisengrossing,inspiring,andall-aroundwonderfulbookis
the gripping story of an extraordinary company facing the most
tryingcircumstancesimaginableandemergingstrongerthanever.
If you want to build a great business, work in a great business, or
simplyunderstandwhatgreatnessinbusinessisallabout,youneed
to read Peak.”
—BoBurlingham,editor-at-largeofInc.andauthorofSmallGiants:
Companies That Choose to Be Great Instead of Big
“There aren’t many books that do a more brilliant job of showing
howbothacompanyandaleadercancreateloyaltyanddifferenti­
ationbyjustapplyingalittlecommonsensepsychology.Likemost
wondersoftheworld,Peakisbothsimpleandcomplexatthesame
time,but,mostimportantly,it’seffectiveasawayofseeingbusiness
and life.”
—Leslie Blodgett, founder and former CEO, bareMinerals
“ChipConleyhascapturedsomethingspecialhere.Peakshowshow
to apply fundamental human principles toward building a great
company and offers poignant insights for all leaders.”
—John Donahoe, former CEO, eBay
“What do Yvon Chouinard, Timothy Leary, and a company where
one-third of the employees clean toilets for a living have in
common? As brilliant entrepreneur Chip Conley will teach you
in this groundbreaking book: Abraham Maslow. Essential reading
for anyone trying to create an organization with meaning.”
—Seth Godin, author of Purple Cow and Tribes
“Chip’sbookisararecombinationofpoignantstory,potenttheory,
and prescriptive action steps—it is applicable to both public and
private sector work.”
—Gavin Newsom, lieutenant governor of California
“ChipConleyprovesthatAbrahamMaslow’sbrillianttheoriesregard­
ing work and leadership cannot only be applied in the real world
but,whenembraced,oftenleadtoenormouscompetitiveadvantages.
Chip’sbookisaninstructiveguideforanyleaderwhoseekstobuild
enlightened organizations that tap the potential of employees and
capture the hearts and minds ofcustomers and shareholders.”
—Deborah Collins Stephens, coauthor of Maslow on Management
and The Maslow Business Reader and cofounder of The Center for
Innovative Leadership
PEAK
ALSO BY CHIP CONLEY
The Rebel Rules
Marketing That Matters
Peak
Emotional Equations
PEAK
CHIP CONLEY
How
Great
Companies
Get Their
Mojo from
Maslow
REVISED AND UPDATED
Coverimage:LisaKeating
Coverdesign:Wiley
Copyright2017byChipConley.Allrightsreserved.
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10 9 8 7 6 5 4 3 2 1
C
ONTENTS
Foreword xi
Introduction xiii
Preface xxi
P O : M M
ART NE ASLOW AND E
1 TowardaPsychologyofBusiness 3
2 KarmicCapitalism 17
3 TheRelationshipTruths 31
P T : R T 1:
ART WO ELATIONSHIP RUTH
T E P
HE MPLOYEE YRAMID
4 CreatingBaseMotivation 45
5 CreatingLoyalty 61
6 CreatingInspiration 77
P T : R T 2:
ART HREE ELATIONSHIP RUTH
T C P
HE USTOMER YRAMID
7 CreatingSatisfaction 99
8 CreatingCommitment 119
9 CreatingEvangelists 135
P F : R T 3:
ART OUR ELATIONSHIP RUTH
T I P
HE NVESTOR YRAMID
10 CreatingTrust 159
11 CreatingConfidence 175
12 CreatingPrideofOwnership 187
vii
viii CONTENTS
P F : P T A
ART IVE UTTING THE RUTHS INTO CTION
13 TheHeartoftheMatter 201
14 PeakLeadershipPractices 215
15 CreatingaSelf-ActualizedLife 235
Appendix:PeakManagerialAssessment 247
Notes 251
References 259
Acknowledgments 267
TheAuthor 271
Index 273